Group O is a business process outsourcing company serving organizations through integrated supply chain, logistics, packaging, marketing, and consulting services. Its capabilities include third-party logistics, kitting and assembly, inventory management, fulfillment, custom and sustainable packaging, packaging equipment, device lifecycle management, and incentives and rebates programs. Group O also supports customer engagement through call center services and reward card programs. As a minority-owned business, the company works with clients on diversity spending and environmental stewardship while supporting inclusion and charitable initiatives across its organization.
Senior Brand Partnerships Lead (Texas Remote)
Lead DIRECTV brand partnerships through live-event activations, sponsorships, and customer growth initiatives. Manage teams, agencies, budgets, earned media, and ROI-driven partnership strategies.
Description
- Set and communicate the strategic direction for partnership activations
- Identify and advance large-scale sponsorship opportunities
- Lead integrated activation programs across business, brand, creative, social media, and experiential teams
- Shape B2C and B2B brand investment strategies with internal stakeholders and external agencies
- Manage and activate content partnerships and third-party partner relationships
- Work with external communications teams to expand earned media and incremental reach
- Advance customer acquisition and churn-reduction initiatives
- Connect partnership programs with broader go-to-market strategies
- Evaluate partnership performance and investment effectiveness with analytics and insights teams
- Coach and develop team members
- Oversee activation budgets and improve partnership investment effectiveness
- Present activation updates, insights, recommendations, and ROI measurement plans to senior leadership
- Travel domestically approximately 25%–50%
- The engagement is planned for approximately 12 months, with a possible extension
Requirements
- College degree or equivalent professional experience
- Seven to ten years of experience in partnership management, marketing, or a related field, with a demonstrated record of successful activations
- Proven ability to lead and develop teams
- Strong analytical capability, including performance measurement and ROI analysis
- Excellent communication and stakeholder management skills
- Ability to collaborate effectively across varied teams and business functions
- Strategic, results-focused approach to decision-making