The Vitamin Shoppe is a health and wellness retailer specializing in vitamins, dietary supplements, and related products. Founded in 1977, the company serves shoppers seeking nutritional products through its retail business. Its work spans healthcare, food and beverage, and retail, with a large team supporting product selection and customer service.
Senior Brand Manager, Private Label Supplements
Lead private-label supplement innovation, commercialization, and portfolio growth at The Vitamin Shoppe. Use category analysis and brand strategy to shape products and deliver sales plans.
Description
- Grow the brand portfolio through innovation, product updates, assortment optimization, and lifecycle management.
- Turn consumer, category, and competitor insights into commercially viable opportunities.
- Lead brand-building processes and align Private Brand Team activities with portfolio strategy.
- Set and champion brand strategy and brand-building plans for assigned brands.
- Evaluate category and portfolio results, including sales, penetration, profitability, productivity, margins, customer trends, and competitive activity.
- Find opportunities to innovate, optimize assortments, strengthen the portfolio, and grow the business.
- Work with contract manufacturers and raw material suppliers to explore new ingredients, technologies, and delivery formats.
- Help define and implement SKU positioning, label copy, and design.
- Coordinate marketing and communications strategy and delivery with agency partners and internal teams.
- Present brand and product strategies across functions to inform campaigns and brand design.
- Build brand equity and ensure products follow established brand guidelines and strategy.
- Meet sales plan and budget targets.
- Share regular cross-functional project updates, including progress, challenges, and issue resolution.
- Review technical documents and formulations, troubleshoot issues, and assess next steps and timelines.
Requirements
- Bachelor’s degree in business, marketing, merchandising, or a related field, or equivalent education and experience to perform the role’s key duties.
- At least 3 years of experience designing nutritional supplements.
- At least 5 years of experience in product innovation, assortment optimization, brand management, commercialization, and merchandising.
- Knowledge of the nutraceutical industry, including leading brands and ingredients.
- Working knowledge of U.S. dietary supplement requirements under DSHEA and FDA regulations.
- Positive, self-directed approach with careful attention to detail, deadlines, and reporting.
- Understanding of customer relationships with brands, brand guidelines, and product strategy.
- Ability to influence others and build collaborative relationships across the organization and with internal and external clients.
- Strong analytical, prioritization, interpersonal, problem-solving, presentation, budgeting, project management, and planning skills.
- Strong spoken and written communication skills.
- Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
- Proficiency with Microsoft Office.
- Some out-of-town travel for trade shows and corporate conferences.
Benefits
- Competitive pay and benefits.
- Equal opportunity employment and fair treatment.
- Access to facilities, programs, training, and general employment-related support.