Data Specialist, Advanced Analytics
BBVADevelop advanced analytics, impact models and pilot programs for BBVA’s microfinance foundation. Turn customer data into solutions that support Latin American entrepreneurs’ businesses and resilience.
Open
Adsmurai is a marketing technology company that helps digital marketers manage and improve paid media campaigns. Its all-in-one platform brings together campaign data analytics, creative production, and strategic planning across digital advertising channels, supporting eCommerce and other brands as they refine performance, strengthen customer engagement, and simplify campaign operations. Founded in 2014, Adsmurai operates at the intersection of marketing services and SaaS, with a team of 201–500 employees.
Senior Analytics and CRO Lead
Lead Adsmurai’s Analytics and CRO strategy, implementation, and consulting as a technology partner focused on digital marketing growth. Drive measurement, experimentation, and client outcomes.
Description
- Set the methodological and technical direction for the Analytics and CRO function
- Ensure measurement plans and conversion strategies support business objectives and client outcomes
- Guide clients in advancing their digital maturity
- Identify growth opportunities within client accounts
- Contribute to developing and promoting analytics and experimentation solutions
- Lead and deliver analytics projects from end to end
- Ensure delivery timelines and quality standards are met
- Actively track progress with the technical team
Requirements
- Demonstrated senior-level experience in Data Analytics and CRO
- Strong command of GA4, server-side GTM, SQL/BigQuery, BI tools, and testing/CRO platforms
- Consultative approach with the ability to identify unmet client needs
- Ability to present and defend technical value propositions to C-level executives, CMOs, and CDOs
- Excellent relationship-building and storytelling skills
- Strong technical and architectural expertise in solving complex data loss, attribution, governance, privacy, and cross-domain integration challenges
- Experience working with or managing partnerships involving technology providers such as Google Cloud/Marketing Platform, VWO, Optimizely, and OneTrust
- Advanced experience measuring mobile applications with Firebase and MMPs such as AppsFlyer and Adjust
- Experience integrating Data Layers into enterprise CMS platforms such as Shopify Plus and Adobe Commerce
- Knowledge of Adobe Analytics or advanced cloud infrastructures such as GCP and Azure
- Working knowledge of JavaScript, HTML, and CSS
Benefits
- Permanent employment contract
- Flexible start and finish times
- Hybrid office-remote model with two remote-working days
- Compressed Friday schedule, working public-holiday eves, and intensive schedules in July and August
- 23 vacation days, plus one additional day for each year of service
- Adsmubirthday: a day off for your birthday
- Ongoing company training and professional development through the Career Plan
- AdsmuAcademy, a dedicated training platform for employees
- Team activities and after-work events
- English classes
- Gym membership partnership through WellHub
- Flexible compensation plan including meal vouchers, transport, and health insurance
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