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Relou RH
Relou RH
1 – 10 Employees
B2BConsultingHR Tech
Relou RH is a human resources consulting firm that helps businesses build stronger teams and workplace cultures. Led by Rebeca Louise, the company supports hiring and people operations through strategic assessments and services spanning recruitment, selection, personnel management, process analysis, behavioral analysis, strategic management, and training and development. Its work is geared toward organizations recruiting across marketing, technology, engineering, and architecture, combining HR expertise with practical support for team growth and organizational effectiveness.
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Remote Copywriter and Content Strategist

Copywriter and content strategist for a growth marketing agency serving specialists, digital product creators, and service businesses. Create ads, landing pages, emails, and content strategies designed to generate leads.

BRBrazilRemoteContractJuniorMiddleNo degree requiredEnglish RequiredPortuguese RequiredContent Manager

Description

  • Research each client’s offer, audience, positioning, voice, competitors, and market context.
  • Conduct weekly market and reference research to develop tailored scripts.
  • Build organic content strategies and calendars aimed at attracting and qualifying leads.
  • Write performance-focused ads, including hooks, scripts, and copy, then refine high-performing creatives.
  • Create lead-generation landing pages and VSLs with messaging aligned to campaign narratives.
  • Develop strategic newsletters and email marketing sequences.
  • Review weekly content performance metrics and apply ongoing improvements.
  • Coordinate deliverables with paid media and web development teams.

Requirements

  • At least two years of experience in copywriting or performance-focused social media, preferably with agencies, digital products, or product launches.
  • A portfolio featuring ads, video scripts, and at least one landing page; include performance data where available.
  • Advanced knowledge of direct-response copywriting, including hooks, VSLs, lead-generation and sales pages, and email campaigns.
  • Strong analytical skills for researching audiences, objections, pain points, and market benchmarks.
  • Ability to interpret core marketing and paid media metrics such as CTR, CPL, reach, and retention.
  • Advanced proficiency with AI tools such as Claude and ChatGPT for research and writing, including the ability to humanize AI-assisted content.
  • Native Portuguese speaker with the ability to adapt content for European Portuguese.
  • Intermediate English proficiency for reading and researching references.

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