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Endavant is a digital marketing and advertising technology holding group founded in 2013. It builds and operates marketing agencies, AdTech platforms, and media networks serving markets across Latin America, the United States, and Asia. Its portfolio includes performance-focused digital marketing services, a digital marketing platform for small and medium-sized businesses, a digital television advertising network, and official Google media representation. Endavant also develops AI- and automation-enabled solutions to scale advertising products and campaigns.
Performance Media Analyst – E-commerce (Remote, Nicaragua)
Performance Media Analyst responsible for managing digital campaigns that drive e-commerce sales at Endavant. Optimize media investment, conversions, and growth through data analysis and A/B testing.
Description
- Design, configure, and launch campaigns across digital platforms, primarily focused on e-commerce sales generation and customer acquisition
- Monitor campaign performance and make real-time adjustments to maximize conversions, sales, and ROI/ROAS
- Collect, interpret, and analyze campaign data to identify trends, growth opportunities, and areas for improvement
- Prepare customized client reports with results, insights, and strategic recommendations focused on sales and revenue
- Manage campaign budgets and allocate investment to maximize sales and profitability
- Analyze user behavior throughout the e-commerce funnel and identify optimization opportunities
- Track ROAS, ROI, CPA, average order value, conversion rate, revenue, acquisition cost, and sales volume
- Design and execute A/B tests for creative assets, audiences, messaging, promotions, and conversion strategies
- Identify growth opportunities through analysis of data, users, and digital channels
- Collaborate with e-commerce, sales, design, content, and development teams
- Stay current with trends, tools, and best practices in e-commerce performance marketing
- Advise clients on digital acquisition, conversion, and sales growth strategies
Requirements
- 1–2 years of experience managing and optimizing digital campaigns focused on e-commerce and online sales generation
- Demonstrated experience developing strategies for digital acquisition, conversion, and sales growth
- Experience managing campaigns with Purchase, Conversion, Revenue, or Sales objectives
- Knowledge of and experience with metrics including ROAS, ROI, CPA, CTR, conversion rate, revenue, average order value, and acquisition cost
- Proficiency with Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, and Bing Ads
- Experience with programmatic media platforms such as DV360 and MediaMath
- Experience working with e-commerce conversion funnels and customer journeys
- Strong knowledge of HTML, XML, JavaScript, Google Analytics, Google Tag Manager, Supermetrics, and Google Data Studio
- Ability to interpret data, build informative dashboards, and generate insights focused on sales and growth
- Experience collaborating with e-commerce, sales, CRM, or commercial teams
Benefits
- Professional development programs focused on advanced digital and leadership capabilities
- Compensation structures aligned with market standards
- Clear career development paths
- International and inclusive culture
- Regional collaboration within a diverse environment
- Fully transparent, ethical processes committed to equal opportunity
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