Endavant
Endavant
Endavant एक डिजिटल मार्केटिंग और विज्ञापन प्रौद्योगिकी होल्डिंग समूह है, जिसकी स्थापना 2013 में हुई थी। यह लैटिन अमेरिका, संयुक्त राज्य अमेरिका और एशिया के बाजारों के लिए मार्केटिंग एजेंसियों, AdTech प्लेटफ़ॉर्म और मीडिया नेटवर्क का निर्माण और संचालन करता है। इसके पोर्टफोलियो में प्रदर्शन-केंद्रित डिजिटल मार्केटिंग सेवाएँ, छोटे और मध्यम आकार के व्यवसायों के लिए एक डिजिटल मार्केटिंग प्लेटफ़ॉर्म, एक डिजिटल टेलीविज़न विज्ञापन नेटवर्क और Google का आधिकारिक मीडिया प्रतिनिधित्व शामिल है। Endavant विज्ञापन उत्पादों और अभियानों को बड़े पैमाने पर संचालित करने के लिए AI और ऑटोमेशन-सक्षम समाधान भी विकसित करता है।

Performance Media Analyst – E-commerce (Remote, Nicaragua)

Performance Media Analyst responsible for managing digital campaigns that drive e-commerce sales at Endavant. Optimize media investment, conversions, and growth through data analysis and A/B testing.

विवरण

  • Design, configure, and launch campaigns across digital platforms, primarily focused on e-commerce sales generation and customer acquisition
  • Monitor campaign performance and make real-time adjustments to maximize conversions, sales, and ROI/ROAS
  • Collect, interpret, and analyze campaign data to identify trends, growth opportunities, and areas for improvement
  • Prepare customized client reports with results, insights, and strategic recommendations focused on sales and revenue
  • Manage campaign budgets and allocate investment to maximize sales and profitability
  • Analyze user behavior throughout the e-commerce funnel and identify optimization opportunities
  • Track ROAS, ROI, CPA, average order value, conversion rate, revenue, acquisition cost, and sales volume
  • Design and execute A/B tests for creative assets, audiences, messaging, promotions, and conversion strategies
  • Identify growth opportunities through analysis of data, users, and digital channels
  • Collaborate with e-commerce, sales, design, content, and development teams
  • Stay current with trends, tools, and best practices in e-commerce performance marketing
  • Advise clients on digital acquisition, conversion, and sales growth strategies

आवश्यकताएँ

  • 1–2 years of experience managing and optimizing digital campaigns focused on e-commerce and online sales generation
  • Demonstrated experience developing strategies for digital acquisition, conversion, and sales growth
  • Experience managing campaigns with Purchase, Conversion, Revenue, or Sales objectives
  • Knowledge of and experience with metrics including ROAS, ROI, CPA, CTR, conversion rate, revenue, average order value, and acquisition cost
  • Proficiency with Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, and Bing Ads
  • Experience with programmatic media platforms such as DV360 and MediaMath
  • Experience working with e-commerce conversion funnels and customer journeys
  • Strong knowledge of HTML, XML, JavaScript, Google Analytics, Google Tag Manager, Supermetrics, and Google Data Studio
  • Ability to interpret data, build informative dashboards, and generate insights focused on sales and growth
  • Experience collaborating with e-commerce, sales, CRM, or commercial teams

लाभ

  • Professional development programs focused on advanced digital and leadership capabilities
  • Compensation structures aligned with market standards
  • Clear career development paths
  • International and inclusive culture
  • Regional collaboration within a diverse environment
  • Fully transparent, ethical processes committed to equal opportunity

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