111brands GmbH
111brands GmbH
11 – 50 Employees
B2CBeautyeCommerce
111brands GmbH is a Germany-based direct-to-consumer beauty and skincare retailer serving customers through its online shop. Its range includes serums, salicylic acid treatments, microneedling and dermaroller devices, masks, eyelash and styling products, and curated beauty bundles. Alongside retail sales, the company supports private-label projects and wholesale or retail partnerships. Its customer experience combines skincare guidance, product-use advice, reviews, promotional offers, European shipping, and flexible payment options, with a focus on product efficacy and sustainability.

Part-Time E-Commerce Growth Manager – Beauty & Skincare (Remote)

Lead growth for a science-backed skincare brand through Meta creative strategy, funnel optimization, and structured experimentation. Oversee marketing workflows, team coordination, KPI-based decisions, and scalable growth initiatives.

Description

  • Oversee Meta performance creative campaigns
  • Develop compelling hooks and creative angles
  • Complete scripts in collaboration with the founder team
  • Run creative tests and scale the strongest performers
  • Take on increasing operational responsibility for copywriters, video editors, creators, and other marketing functions
  • Establish efficient workflows and consistent delivery across the marketing team
  • Create and improve funnel components, including landing pages, product pages, and checkout
  • Find additional growth opportunities across channels, creative angles, markets, and product bundles
  • Translate promising growth opportunities into practical execution plans
  • Evaluate key performance indicators, make clear decisions, and direct marketing with a results-focused approach
  • Strengthen creative performance, conversion rates, workflows, collaboration, and ongoing testing

Requirements

  • At least three years of experience in performance marketing or growth for DTC or e-commerce businesses
  • Hands-on expertise with Meta Ads and direct-response creative development
  • A demonstrated record of building or operationally scaling brands
  • Experience leading small teams spanning copywriting, video, and creator functions
  • Strong knowledge of funnel strategy and conversion optimization
  • Practical experience using AI-powered creative production workflows
  • Comfortable balancing strategic planning with hands-on execution
  • Beauty, skincare, or wellness experience is a plus
  • Experience extending brand growth beyond acquisition into retention and community is a plus

Benefits

  • Freelance engagement for 15–20 hours per week
  • Potential to broaden the engagement over time
  • Remote work aligned with the DACH time zone

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