M3 USA
M3 USA
M3 USA delivers market research, healthcare recruitment, and promotional services for the life sciences sector. Its work spans qualitative and quantitative research, multichannel promotion, clinical trial support, and physician engagement, helping pharmaceutical and healthcare organizations understand professional audiences and connect them with relevant information. As a subsidiary of M3 Inc., the company draws on research capabilities across the United States and Europe, using healthcare data and professional networks to support informed decision-making and the practice of medicine.

Panel Content Manager - Brazil Remote

Lead SEO-focused content strategy and editorial operations for M3 Group’s global healthcare market research panels. Oversee content teams, brand consistency, performance measurement, and coordinated marketing initiatives.

Description

  • Lead the planning, production, optimisation, and management of written and multimedia content for M3 Group’s centralised panel brands
  • Manage and support the content team to ensure high-quality work is delivered on schedule
  • Guide team performance and oversee daily operations through direction and constructive feedback
  • Work with internal stakeholders and cross-functional teams across panel functions and brands
  • Collaborate with the Panel Marketing Team on regional and global strategic marketing programmes
  • Represent the panel team in webinars, interviews, and roundtable discussions when required
  • Execute and oversee the centralised content strategy
  • Manage the editorial calendar for centralised panel brands
  • Spot content gaps and propose ways to improve relevance and performance
  • Review and approve content assets for quality, consistency, and brand alignment
  • Create SEO-optimised, audience-focused content that supports engagement and lead generation
  • Evaluate content results through web traffic, conversions, bounce rate, and related metrics
  • Perform keyword research and monitor content trends, SEO developments, and consumer behaviour
  • Keep tone, messaging, and visual identity consistent across websites, email, social media, and video
  • Apply content guidelines, editorial standards, and brand requirements
  • Coordinate with freelancers and oversee monthly reporting and invoicing for external vendors
  • Contribute to the development of content tools and platforms
  • Manage content workflows and project delivery timelines

Requirements

  • Bachelor’s degree in business administration, marketing, or a related discipline, or equivalent relevant experience; an advanced degree is preferred
  • Bachelor’s degree in marketing, communications, journalism, or a related discipline
  • At least three years of experience in content marketing, content strategy, or a comparable role
  • Demonstrated experience leading content teams and managing editorial calendars
  • Strong command of SEO principles and content optimisation methods
  • Experience managing content across multiple platforms and tailoring it for different audiences
  • Highly organised, detail-oriented, and effective at managing projects and time
  • Able to operate in a fast-paced, agile setting and work effectively with cross-functional teams
  • Analytical approach with the ability to evaluate results and make data-informed decisions
  • Working knowledge of content management systems such as WordPress, Google Analytics, and social media tools
  • Familiarity with Adobe Creative Suite and basic HTML and web publishing
  • Excellent written and spoken communication skills
  • Experience in healthcare, B2C marketing, or global and multi-brand organisations
  • Familiarity with content management systems, SEO tools, Google Analytics, and Adobe Creative Suite
  • Basic understanding of HTML and web publishing
  • Self-directed, motivated, and committed to high-quality work
  • Comfortable making decisions, taking ownership, and being accountable for outcomes
  • Strong time-management skills and the ability to work independently
  • Analytical thinker able to interpret data and optimise campaigns
  • Able to submit a CV in English

Benefits

  • Remote work is available to employees

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