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ParentPay
ParentPay
201 – 500 Employees
Skilled Worker Visa SponsorB2BEducationFintech
ParentPay is a UK fintech company serving the education sector with digital payment and administration tools for schools. Its platform enables parents and guardians to pay for meals, trips, clubs and other school activities without cash, while helping schools manage meals, strengthen parental engagement and improve financial reporting. Founded in 2002, ParentPay supports more than 11,000 schools and 4 million parents across the UK, combining payments technology with practical software for school operations.
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Marketing Manager - ParentPay, United Kingdom

Lead B2B marketing campaigns, partnerships and events for ParentPay in the United Kingdom. Create content and optimise multi-channel activity to support lead generation, engagement and pipeline growth.

GBUnited KingdomOn-siteFull-timeMiddleSeniorEnglish RequiredMarketing

Description

  • Lead assigned vertical campaigns from planning and execution through optimisation and timely delivery.
  • Build insight into customers, competitors, sector trends and channel mix to shape multi-channel campaign plans.
  • Partner with Marketing, Sales and Product Marketing through audience research, data sourcing and segmentation.
  • Develop and manage relationships with industry and strategic partners.
  • Find opportunities for joint marketing and promotional initiatives.
  • Plan, coordinate and attend UK exhibitions, conferences, networking events and awards.
  • Deliver webinars and customer or prospect events, managing content, promotion, speakers, logistics and follow-up.
  • Produce content for email, websites, landing pages, blogs, articles, campaign communications and lead-generation materials.
  • Create thought leadership materials such as reports, guides, webinars and downloadable resources.
  • Edit, proofread and produce written and visual content aligned with the brand.
  • Plan and run targeted email campaigns for acquisition, lead nurturing, customer engagement, upselling and cross-selling.
  • Coordinate marketing activity across web, social and other digital channels.
  • Prepare creative briefs for agencies and internal teams.
  • Manage marketing assets and events from briefing through delivery, coordinating timelines, stakeholders, feedback and approvals.
  • Measure campaign performance against KPIs and deliver reports, insights and recommendations.
  • Use campaign results to support ongoing improvement and optimisation.
  • Keep stakeholders informed about marketing activity, performance, priorities and outcomes.

Requirements

  • Demonstrated experience planning and delivering multi-channel B2B campaigns, events and partnership programmes in an enterprise setting.
  • Strong capabilities in content creation, writing, editing and proofreading.
  • Familiarity with tools such as Canva or Adobe Express.
  • A strong eye for brand consistency and visual design.
  • Excellent organisation and project management skills.
  • Ability to manage multiple campaigns, priorities, budgets and deadlines simultaneously.
  • Strong stakeholder engagement and relationship management abilities.
  • Confidence working with Sales, Product Marketing, specialist teams, external partners and agencies.
  • Commercially aware with a strong analytical mindset.
  • Proficient in Excel and PowerPoint.
  • Ability to report on performance and present clearly to stakeholders.
  • Proactive, dependable and accountable approach.
  • High attention to detail and commitment to producing measurable, high-quality work.
  • Degree educated, preferably in Marketing or a related field.
  • Willingness to travel throughout the UK for events, partner activities and meetings, with occasional overnight stays.

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