AIP Connect
AIP Connect
1 – 10 Employees
ConsultingHR TechMarketing
AIP Connect is a recruitment and consulting company serving organizations through executive search, temporary staffing, freelance recruitment, and tailored in-house recruiting support. With operations in Canada and the United States and a global reach, the company connects employers and candidates across a range of markets. Its services also include business and HR consulting, with a focus on helping organizations build effective teams through informed, relationship-driven hiring.

Marketing Manager (Hybrid, Canada)

Lead integrated marketing for a growing safety consulting organization, spanning campaigns, brand development, content, automation, and sales enablement. Manage a small team while building scalable marketing systems and improving performance across multiple brands.

Description

  • Build the programs, processes, tools, and materials needed for a scalable marketing function
  • Set priorities, plans, KPIs, and ownership for marketing initiatives
  • Plan and deliver integrated campaigns from strategy through measurement and optimization
  • Manage content across websites, blogs, case studies, email, social media, and other channels
  • Turn complex concepts into clear, compelling, on-brand content
  • Oversee marketing activities across multiple brands
  • Manage and continuously improve websites as marketing and lead-generation channels
  • Support SEO, conversion optimization, analytics, and broader digital marketing initiatives
  • Apply AI, automation, and emerging tools to increase efficiency, output, and scalability
  • Create sales enablement resources including presentations, one-pagers, and case studies
  • Work with Sales and Client Success to connect marketing activity with customer needs
  • Manage marketing technology, CRM systems, reporting, and performance measurement
  • Lead, organize, and prioritize marketing contributors
  • Use customer insights, market feedback, and performance data to refine programs and processes
  • Collaborate with Sales, Operations, Client Success, and Leadership across a portfolio of brands

Requirements

  • At least five years of B2B and B2C marketing experience
  • Experience managing multiple brands or operating within house-of-brands and branded-house structures
  • Demonstrated success developing and delivering marketing programs and integrated campaigns
  • Broad, hands-on capability across content, digital marketing, campaigns, branding, and sales enablement
  • Outstanding writing, editing, and communication skills
  • Experience leading marketing contributors while managing several priorities at once
  • Practical experience with marketing technology, CRM platforms, analytics, and automation tools
  • Experience applying AI to improve marketing workflows, productivity, or output
  • Strong project management, organization, and prioritization abilities
  • A data-informed approach centered on measurable outcomes
  • High ownership, initiative, and comfort operating with ambiguity
  • Ability to move quickly, make sound decisions, and maintain attention to detail
  • Experience with HubSpot, Zoho, WordPress, Google Analytics, Zapier, Clay, or comparable tools is an asset
  • Experience creating marketing automation or AI-enabled workflows is an asset
  • Experience in B2B services, professional services, training, technology, construction, or safety is an asset
  • Experience with paid media, SEO, conversion optimization, or marketing analytics is an asset
  • Experience coordinating external agencies, vendors, or freelancers is an asset

Benefits

  • Eligibility for a bonus program
  • Additional benefits are available but not specified
  • Inclusive recruitment and selection practices
  • Interview accommodations available upon request

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