Benchmark Gensuite®
Benchmark Gensuite®
501 – 1,000 Employees
ConsultingHealthcareLogistics
Benchmark Gensuite® provides enterprise software for environment, health and safety (EHS), sustainability, compliance, and quality management. Its SaaS platform brings together tools for incident management, inspections, corrective and preventive action (CAPA), regulatory and chemical management, environmental reporting, product stewardship, and operational safety. Embedded Genny AI and mobile and IoT integrations support reporting, risk assessment, and field workflows across large, global organizations. The company’s products serve teams managing these responsibilities across industries including consulting, healthcare, and logistics.

Lead Global Events and Field Marketing Manager

Lead international events and field marketing for Benchmark Gensuite’s EHS, sustainability, and quality software. Own event strategy, budgets, performance, and delivery across trade shows and customer conferences.

Description

  • Plan and manage the global event calendar 12–18 months ahead.
  • Set strategy for trade shows, sponsorships, exhibitions, speaking opportunities, and customer conferences.
  • Manage the event portfolio budget and negotiate sponsorships and contracts.
  • Oversee vendor and venue relationships across regions.
  • Direct end-to-end planning and on-site delivery of international customer conferences.
  • Coordinate regional leaders, local vendors, and global content and speaker teams.
  • Maintain consistent brand and subscriber experiences while accounting for local market norms.
  • Coordinate event plans with Sales, Product Marketing, Customer Success, Partnerships, and Executive Leadership.
  • Develop scalable event processes, schedules, and playbooks.
  • Create a consistent global event approach across priority regions.
  • Select and lead the teams needed for each event.
  • Set and report KPIs for pipeline, cost per meeting, engagement, retention signals, and relationship value.
  • Apply AI and automation to improve planning, staffing, measurement, follow-up, budget modeling, and recommendations.
  • Review portfolio performance and recommend changes to the event mix.
  • Coach and develop coordinators and external production, audiovisual, and logistics partners.
  • Build working relationships with regional general managers and leaders in Sales, Customer Success, and Product.

Requirements

  • At least 8 years of experience in field marketing, global events, or event marketing leadership in enterprise B2B SaaS, ideally in a complex, regulated, or technical market.
  • Demonstrated ownership of a global, multi-region event portfolio with direct pipeline or revenue accountability.
  • Ability to plan more than 12 months ahead and take part in on-site event delivery.
  • Experience managing international in-person events, including vendors, cultural considerations, and logistics outside the United States.
  • Strong ability to influence Sales, Product Marketing, and executive stakeholders across teams.
  • Comfort using AI tools and data for planning, budgeting, lead follow-up, and reporting.
  • Composed and resilient under the pressures of live events.
  • Bachelor’s degree in Marketing, Communications, or Business, or equivalent experience.
  • Preferred: Experience in subscription or compliance-driven markets, or markets adjacent to safety or sustainability.
  • Preferred: Familiarity with the dynamics of membership association conferences.
  • Preferred: Experience developing or scaling a regional conference model.

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