ITW, also known as Illinois Tool Works, is a global manufacturing company organized across more than 80 divisions and seven business segments. Its teams develop engineered products and specialized solutions for industrial and commercial customers, including automotive OEM components, construction fastening systems, food equipment, polymers and fluids, testing and measurement products, and welding equipment. With operations in roughly 49 countries and a decentralized, entrepreneurial operating model, ITW brings together a broad range of technical and manufacturing expertise across its businesses.
ITW Channel Marketing Manager
Turn go-to-market priorities into customer and channel programs for ITW’s industrial business. Oversee delivery, budgets, performance measures, and cross-functional coordination.
Description
- Turn go-to-market priorities into actionable programs, plans, schedules, and deliverables.
- Direct program planning and delivery across sales channels and customer touchpoints.
- Align cross-functional teams, channel partners, and stakeholders to keep work coordinated and on schedule.
- Spot execution risks, dependencies, resource requirements, and strategic concerns.
- Build and maintain program processes, tools, and practices.
- Deliver customer and channel initiatives that support sales and commercial priorities.
- Coordinate distributor, showroom, merchandising, customer engagement, and promotional activities.
- Oversee promotional and customer programs, including requirements, communications, creative assets, schedules, and deliverables.
- Monitor program KPIs, participation, adoption, business outcomes, and return on investment.
- Report on performance, share findings, and propose improvements.
- Oversee program budgets, forecasts, spending, resources, and external partners.
- Coach and support the GTM Marketing Specialist’s development.
- Work with Sales, Product, Marketing, Finance, Digital, Creative, and channel partners.
- Keep leadership informed about program status, issues, results, and recommendations.
Requirements
- Bachelor’s degree in marketing, business, communications, or a related field.
- At least five years of experience in go-to-market, channel or trade marketing, sales strategy, program management, or a related area.
- Experience managing cross-functional programs from planning through delivery.
- Strong analytical, budgeting, and problem-solving abilities.
- Experience with distributors, channel partners, or customer-facing programs is preferred.
- Strong communication, organizational, and stakeholder management skills.
- Experience in industrial, manufacturing, distribution, or durable goods settings is preferred.
- Willingness to travel up to 35%.