Harvey develops professional-grade artificial intelligence software for law firms, professional services organizations, and Fortune 500 companies. Its platform combines domain-specific AI tools with natural-language workflows, helping users conduct research across legal, regulatory, and tax topics, analyze documents in secure project workspaces, and delegate complex tasks to customized assistants. Built for enterprise use, Harvey is designed to support more efficient professional workflows while allowing lawyers and other specialists to focus on strategic and advisory work.
Head of Marketing, APAC — Harvey, Sydney Hybrid
Lead Harvey’s APAC marketing strategy for its legal and professional services AI platform. Oversee regional teams, demand generation, pipeline, events, localization, and brand development.
Description
- Set Harvey’s APAC marketing strategy and quarterly plans, covering priority markets, audiences, targets, segments, and budgets.
- Create and evaluate programs that generate, influence, and accelerate pipeline across APAC.
- Lead, hire, and develop the APAC marketing team as the regional organization expands.
- Manage the regional events and field marketing portfolio, including prioritization, measurement, and go-to-market follow-through.
- Localize global positioning and product narratives for APAC, accounting for data residency, sovereignty, regulatory, and market-specific considerations.
- Strengthen Harvey’s regional brand and voice through media engagement, customer stories, references, executive thought leadership, and relationships across the local legal and professional services community.
- Run regional demand generation with the global Demand Gen team across campaigns, paid media, lifecycle marketing, web localization, attribution, and reporting.
- Share APAC customer, competitive, and regulatory insight with Product, Product Marketing, and executive leadership to inform the roadmap and global strategy.
- Collaborate with regional Sales and Customer Success leaders and global marketing teams.
Requirements
- At least 10 years of B2B marketing experience, including substantial leadership across multiple APAC markets, ideally in enterprise SaaS, AI, or professional services.
- A proven record of creating programs that drive pipeline and revenue, with ownership of a regional target.
- Experience leading demand generation and field marketing, along with capability in brand, messaging, and communications.
- Experience managing and expanding a distributed team, including hiring across multiple APAC markets.
- Detailed knowledge of major APAC markets, including Australia, Singapore, Japan, and Korea.
- Excellent written and verbal communication skills.
- Ability to work effectively in a fast-growing environment with ambiguity, cross-functional complexity, and significant ownership.
- Valid Australian work rights.
- Harvey does not currently provide visa sponsorship for this position.
Benefits
- Private hospital insurance is fully covered, with extras including dental, optical, physiotherapy, mental health, and more.
- Fertility treatment, adoption, and surrogacy support through Carrot.
- Comprehensive retirement and security coverage.
- Paid annual and sick leave.
- Fully paid parental leave for all parents.
- Daily lunch provided in the office.
- Wellness memberships through Wellhub.
- Monthly commuting assistance.
- Annual funding for courses, certifications, conferences, and books.
- Monthly assistance for home office, internet, and phone costs.
- Four-week paid sabbatical after four years.