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Airwallex
Airwallex
1,001 – 5,000 Employees
H1B Visa SponsorFinanceFintechPayments
Airwallex is a fintech company building technology for global payments, treasury, and business financial operations. Its platform brings together business accounts, spend management, payment services, multi-currency transactions, foreign exchange, global transfers, and embedded finance components that businesses can use to create tailored financial products. Airwallex supports more than 150,000 businesses and focuses on secure, reliable, and compliant infrastructure for managing money across borders. Its hiring context spans teams working across financial technology, payments, finance, and the systems that support modern global commerce.
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Growth Content Marketing Manager at Airwallex — Hybrid, San Francisco

Lead SEO and demand-generation content for Airwallex’s global payments platform. Create technical product stories that generate qualified demand, pipeline, and revenue.

USUnited StatesCACalifornia
$110,000 – $170,000 / year
HybridFull-timeMiddleSeniorEnglish RequiredContent Marketing Manager
WordPress

Description

  • Establish Growth Content Marketing as a global function at Airwallex by developing best practices, scalable processes, and a strong team over time.
  • Own the full-funnel demand-generation content strategy, including SEO, gated assets, mid-funnel conversion content, and product-led storytelling.
  • Create, edit, and publish pillar pages, cluster articles, comparison pieces, ebooks, whitepapers, long-form guides, one-pagers, solution briefs, and product explainers.
  • Work with Product Marketing and Product to turn launches, features, APIs, and workflows into searchable, accessible, and commercially effective content.
  • Apply user, customer, and market research to strengthen ICP targeting, segmentation, messaging, and content distribution.
  • Partner with SEO and Performance Marketing to connect content with keyword intent, funnel stages, and conversion objectives.
  • Use performance data to evaluate and refine content for stronger traffic quality, engagement, and pipeline contribution.
  • Maintain high standards for content quality, clarity, and technical accuracy.
  • Foster continuous experimentation by scaling effective content and updating or retiring content that underperforms.
  • Balance immediate growth targets with sustained investment in evergreen content, topical authority, and lasting demand.
  • Collaborate with global and regional teams across Growth, Product Marketing, Product, SEO, Performance Marketing, and Lifecycle.

Requirements

  • At least six years of experience in growth content marketing, demand-generation content, or SEO-led content roles.
  • Experience in a high-growth B2B technology company is preferred.
  • Demonstrated success creating content that produces measurable outcomes, from traffic and MQLs through pipeline.
  • Excellent writing and editing ability.
  • Ability to explain technical products, platforms, and workflows with clarity and credibility.
  • Strong command of SEO fundamentals, including keyword intent, on-page optimization, internal linking, and content clustering.
  • Data-oriented approach to analyzing content performance and improving results.
  • Experience collaborating with Product Marketing, Product, SEO, Performance Marketing, and Lifecycle teams.
  • Comfort operating in a fast-paced global environment and reporting progress and impact to key stakeholders.
  • Experience directing freelancers or agencies and maintaining high standards for quality and performance.
  • Familiarity with CMS, SEO, analytics, and experimentation tools such as Webflow or WordPress, GSC, GA4, and Ahrefs.

Benefits

  • Equity
  • Bonus
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • 401(k) plan
  • Short-term disability insurance
  • Long-term disability insurance
  • Basic life insurance
  • Well-being benefits
  • 20 paid vacation days
  • 12 paid company holidays
  • Statutory minimum paid annual leave and public holidays

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