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Mytraffic
Mytraffic
51 – 200 Employees
ConsultingLogisticsMarketing
Mytraffic combines location intelligence, advanced analytics, and artificial intelligence to help organizations make better decisions about physical spaces and local markets. Its data-driven solutions, including RetailAdvisor, SmartMonitor, and EVConnect, support retail, real estate, advertising, and public-sector use cases by identifying location opportunities, improving visitor attraction, and informing growth strategies. The company operates across consulting, marketing, and logistics contexts, helping businesses turn complex location data into practical actions.
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Growth Content Manager, Europe (Hybrid)

Lead Mytraffic’s European content and growth programs for its physical-location investment platform. Own SEO, social, partnerships, testimonials, events, and channel performance across multiple European markets.

FRFrance
€36,000 / year
HybridFull-timeMiddleSeniorEnglish RequiredFrench RequiredContent Manager

Description

  • Lead the European editorial program across France, Spain, Germany, the UK, and Italy through LinkedIn, blogs, newsletters, and short-form video.
  • Create SEO and GEO content aimed at Google visibility and citation by AI platforms.
  • Track competitors and market trends, then recommend new content formats.
  • Produce organic LinkedIn posts, carousels, articles, Gini data studies, and videos.
  • Develop hooks, creative angles, scripts, and visuals for paid Meta, Google, and LinkedIn campaigns.
  • Brief and evaluate freelance writers and UGC creators.
  • Manage podcast, newsletter, and media sponsorship initiatives across Europe.
  • Identify partners, negotiate agreements, coordinate content, and assess sponsorship results.
  • Convert customer successes into testimonials, case studies, and videos with Sales and Customer Success.
  • Plan and deliver content before, during, and after European events.
  • Measure reach, freemium sign-ups, and pipeline by channel with Marketing Operations.
  • Review monthly KPIs and improve content channel performance.
  • Work with Marketing, Paid, Content US & Influence, Field & Events, Marketing Operations, Sales, and Customer Success.
  • Report to the Head of Marketing.

Requirements

  • 0–3 years of content or growth marketing experience, including internships or apprenticeships.
  • B2B technology experience is preferred.
  • Fluent in French and English.
  • Spanish, German, or Italian is an advantage.
  • Strong writing and creative skills with practical content-production experience.
  • Analytical approach with the ability to make data-informed decisions.
  • Project management ability to handle multiple initiatives simultaneously.
  • Comfort using AI tools and Canva or Figma.
  • Video-editing experience is an advantage.
  • Adaptable and effective in a fast-changing, high-paced environment.

Benefits

  • Budget available for freelancers, creators, video production, and AI tools.
  • Opportunity to influence Gini’s market positioning during a company-wide pivot.
  • Permanent employment contract (CDI).

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