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WVU Online
WVU Online
1,001 – 5,000 Employees
B2CeCommerceEducation
WVU Online is the online learning initiative of West Virginia University, a land-grant institution founded in 1867. It delivers flexible online education for students balancing study with work, family, or other commitments, offering access to degree programs, academic resources, and learner support through a digital format. As part of West Virginia University’s education organization, WVU Online serves students seeking to advance their education remotely.
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Graphic Designer, Marketing and Brand Strategy | WVU Online

Hybrid graphic design role creating digital, print, environmental, and promotional communications for WVU Online. The position supports student engagement, institutional campaigns, and consistent brand expression.

USUnited StatesVAVirginiaWVWest VirginiaHybridFull-timeEntry levelEnglish RequiredBrand Manager

Description

  • Create integrated marketing materials and visual communications for digital, print, environmental, and promotional channels
  • Produce graphics for social media, email, digital signage, presentations, publications, brochures, posters, campus signage, events, merchandise, and campaigns
  • Develop campaign creative for student experience, retention, engagement, parents, and institutional initiatives
  • Build scalable design systems and templates that promote consistency across campus
  • Prepare production-ready files for digital distribution and commercial printing
  • Adapt concepts across platforms while preserving visual consistency and effectiveness
  • Design accessible, clear, usable, and engaging digital and print communications
  • Apply UX principles to create intuitive visual solutions for students, parents, and families
  • Create assets for student success, campus resources, events, wellness, academic support, and parent communications
  • Incorporate user needs, behaviors, and feedback into the creative process
  • Collaborate with marketing strategists, Student Life, Parent’s Club, digital services, mixed media, designers, writers, content creators, and campus partners
  • Align creative work with WVU’s visual identity, brand standards, creative direction, and design principles
  • Provide design support for institutional priorities and changing marketing needs
  • Present concepts and explain design decisions through user-centered reasoning
  • Manage projects from concept and execution through revisions, approvals, and final delivery
  • Set timelines, balance competing requests, and deliver high-quality work efficiently

Requirements

  • Bachelor’s degree in graphic design, visual communication, or a related field
  • At least two years of related experience
  • An equivalent combination of related education and experience may be considered
  • A professional portfolio showing strong digital and print design work
  • Understanding of typography, composition, color theory, hierarchy, balance, and visual storytelling
  • Understanding of branding and consistent visual identity across channels
  • Awareness of current design trends, emerging technologies, and marketing communications practices
  • Knowledge of digital design for social media, email marketing, and digital signage
  • Knowledge of print production, including file preparation, specifications, proofing, and vendor coordination
  • Knowledge of accessibility and inclusive design practices
  • Knowledge of audience-centered design principles
  • Knowledge of marketing and communications strategies, including campaign development and audience segmentation
  • Knowledge of project management and creative production workflows
  • Ability to work quickly in a fast-paced environment
  • Ability to manage multiple projects and perform effectively under pressure
  • Understanding of UX, responsive design, and accessibility best practices
  • All qualifications must be satisfied by the employment date

Benefits

  • 37.5-hour work week
  • 13 paid holidays
  • 24 annual vacation days
  • 18 sick days per year
  • Health insurance and other benefits
  • 401(a) retirement plan with a 6% employee contribution match
  • Eligibility to continue health insurance and other retiree benefits
  • Wellness programs
  • Work-life balance
  • Collaborative work environment

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