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Graphic Designer, Marketing and Brand Strategy | WVU Online
Hybrid graphic design role creating digital, print, environmental, and promotional communications for WVU Online. The position supports student engagement, institutional campaigns, and consistent brand expression.
Tavsif
- Create integrated marketing materials and visual communications for digital, print, environmental, and promotional channels
- Produce graphics for social media, email, digital signage, presentations, publications, brochures, posters, campus signage, events, merchandise, and campaigns
- Develop campaign creative for student experience, retention, engagement, parents, and institutional initiatives
- Build scalable design systems and templates that promote consistency across campus
- Prepare production-ready files for digital distribution and commercial printing
- Adapt concepts across platforms while preserving visual consistency and effectiveness
- Design accessible, clear, usable, and engaging digital and print communications
- Apply UX principles to create intuitive visual solutions for students, parents, and families
- Create assets for student success, campus resources, events, wellness, academic support, and parent communications
- Incorporate user needs, behaviors, and feedback into the creative process
- Collaborate with marketing strategists, Student Life, Parent’s Club, digital services, mixed media, designers, writers, content creators, and campus partners
- Align creative work with WVU’s visual identity, brand standards, creative direction, and design principles
- Provide design support for institutional priorities and changing marketing needs
- Present concepts and explain design decisions through user-centered reasoning
- Manage projects from concept and execution through revisions, approvals, and final delivery
- Set timelines, balance competing requests, and deliver high-quality work efficiently
Talablar
- Bachelor’s degree in graphic design, visual communication, or a related field
- At least two years of related experience
- An equivalent combination of related education and experience may be considered
- A professional portfolio showing strong digital and print design work
- Understanding of typography, composition, color theory, hierarchy, balance, and visual storytelling
- Understanding of branding and consistent visual identity across channels
- Awareness of current design trends, emerging technologies, and marketing communications practices
- Knowledge of digital design for social media, email marketing, and digital signage
- Knowledge of print production, including file preparation, specifications, proofing, and vendor coordination
- Knowledge of accessibility and inclusive design practices
- Knowledge of audience-centered design principles
- Knowledge of marketing and communications strategies, including campaign development and audience segmentation
- Knowledge of project management and creative production workflows
- Ability to work quickly in a fast-paced environment
- Ability to manage multiple projects and perform effectively under pressure
- Understanding of UX, responsive design, and accessibility best practices
- All qualifications must be satisfied by the employment date
Imtiyozlar
- 37.5-hour work week
- 13 paid holidays
- 24 annual vacation days
- 18 sick days per year
- Health insurance and other benefits
- 401(a) retirement plan with a 6% employee contribution match
- Eligibility to continue health insurance and other retiree benefits
- Wellness programs
- Work-life balance
- Collaborative work environment