FranklinCovey
FranklinCovey
501 – 1,000 Employees
FranklinCovey is a company established in 1997 with a team of approximately 501–1,000 employees. This profile provides a starting point for exploring the organization and its available career opportunities.

Director of Product Marketing – Utah Remote

Lead enterprise B2B product marketing at FranklinCovey, shaping positioning, messaging, go-to-market strategy, and team performance. Partner with senior product, sales, and marketing leaders to drive growth across a multi-solution portfolio.

Description

  • Lead product marketing for the enterprise B2B division, setting direction across the function
  • Own product positioning, messaging, and full-cycle go-to-market strategy
  • Recruit, manage, and develop a high-performing product marketing team
  • Establish the strategic priorities and operating cadence for product marketing
  • Oversee budgets and relationships with external vendors
  • Counsel the VP of Marketing and senior leaders across product, sales, and marketing
  • Turn market, competitive, and customer research into actionable strategic recommendations
  • Create a unified story for the multi-product, multi-solution portfolio
  • Develop messaging frameworks for use across the company
  • Convert complex products and services into clear customer value propositions
  • Produce sales enablement resources such as talk tracks, pitch guides, collateral, and case studies
  • Lead go-to-market planning for launches, expansions, and growth programs
  • Work cross-functionally with product, technology, sales, customer success, and marketing teams
  • Direct thought leadership and point-of-view content initiatives
  • Track measurable results and communicate progress to leadership

Requirements

  • Bachelor’s degree
  • At least 10 years of B2B product marketing experience
  • At least 3 years of direct people management experience with product marketers
  • B2B product marketing experience in services, software platforms, or complex enterprise offerings
  • Strong knowledge of B2B services and how senior leaders make purchasing decisions
  • Experience marketing to HR or learning and development audiences
  • Demonstrated success leading launches or market expansions from start to finish
  • Proven ability to market high-value intangible solutions
  • Advanced expertise in structured messaging frameworks
  • Strong understanding of enterprise sales processes
  • Ability to hire, coach, and retain product marketing professionals
  • Experience in healthcare, finance, construction, manufacturing, or technology
  • Strong executive presence and stakeholder-influence skills
  • Data-informed, insight-led approach to decision-making
  • Comfortable discussing technical subjects and detailed product functionality
  • Must reside in the Greater Salt Lake City, Utah area

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Health savings account
  • Employee stock purchase program
  • 401(k) plan
  • Paid time off
  • Paid holidays

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