Director of Product Marketing – Utah Remote
Lead enterprise B2B product marketing at FranklinCovey, shaping positioning, messaging, go-to-market strategy, and team performance. Partner with senior product, sales, and marketing leaders to drive growth across a multi-solution portfolio.
विवरण
- Lead product marketing for the enterprise B2B division, setting direction across the function
- Own product positioning, messaging, and full-cycle go-to-market strategy
- Recruit, manage, and develop a high-performing product marketing team
- Establish the strategic priorities and operating cadence for product marketing
- Oversee budgets and relationships with external vendors
- Counsel the VP of Marketing and senior leaders across product, sales, and marketing
- Turn market, competitive, and customer research into actionable strategic recommendations
- Create a unified story for the multi-product, multi-solution portfolio
- Develop messaging frameworks for use across the company
- Convert complex products and services into clear customer value propositions
- Produce sales enablement resources such as talk tracks, pitch guides, collateral, and case studies
- Lead go-to-market planning for launches, expansions, and growth programs
- Work cross-functionally with product, technology, sales, customer success, and marketing teams
- Direct thought leadership and point-of-view content initiatives
- Track measurable results and communicate progress to leadership
आवश्यकताएँ
- Bachelor’s degree
- At least 10 years of B2B product marketing experience
- At least 3 years of direct people management experience with product marketers
- B2B product marketing experience in services, software platforms, or complex enterprise offerings
- Strong knowledge of B2B services and how senior leaders make purchasing decisions
- Experience marketing to HR or learning and development audiences
- Demonstrated success leading launches or market expansions from start to finish
- Proven ability to market high-value intangible solutions
- Advanced expertise in structured messaging frameworks
- Strong understanding of enterprise sales processes
- Ability to hire, coach, and retain product marketing professionals
- Experience in healthcare, finance, construction, manufacturing, or technology
- Strong executive presence and stakeholder-influence skills
- Data-informed, insight-led approach to decision-making
- Comfortable discussing technical subjects and detailed product functionality
- Must reside in the Greater Salt Lake City, Utah area
लाभ
- Medical insurance
- Dental insurance
- Vision insurance
- Health savings account
- Employee stock purchase program
- 401(k) plan
- Paid time off
- Paid holidays