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Penn Information Systems & Computing (ISC) is the University of Pennsylvania’s central IT organization and a strategic technology partner for the university community. Its teams operate core infrastructure and services spanning networking, data management, voice and video communications, and enterprise applications. Working with Penn’s schools and centers, ISC also develops specialized tools and technology capabilities that address the needs of an enterprise academic environment.
Director of Digital and Creative Strategy, Penn Dental Medicine
Lead Penn Dental Medicine’s visual brand, digital platforms, and communications strategy. Oversee creative campaigns, web properties, CMS operations, and data-informed audience engagement.
United States
Pennsylvania$92,592 – $105,000 / year
HybridFull-timeLeadEnglish RequiredCreative StrategistDescription
- Guide the development, governance, and ongoing evolution of Penn Dental Medicine’s visual brand
- Maintain a unified visual identity across Penn Dental Medicine communications and materials
- Create and update comprehensive brand standards for Penn Dental Medicine
- Direct creative work for major milestones and high-profile events across environmental, digital, and print formats
- Oversee the design and art direction of the twice-yearly Penn Dental Medicine Journal
- Set digital and visual strategy for Penn Dental Medicine web properties
- Ensure websites and digital platforms advance institutional, academic, research, clinical, admissions, advancement, and reputational goals
- Develop, maintain, and improve web properties with Drupal, WordPress, and other open-source CMS platforms
- Apply UI/UX practices to improve accessibility, usability, and visual consistency
- Coordinate with IT and web development teams on technical delivery and site governance
- Use Salesforce and related marketing cloud tools for data-led communications, audience segmentation, and campaign measurement
- Use Slate to support strategic marketing and communications initiatives
- Represent Penn Dental Medicine in university-wide creative and communications networks
- Work with creative directors, designers, and communications leaders across Penn schools and centers
- Direct several design projects at once from initial concept through final delivery
- Prepare and manage creative briefs, schedules, and stakeholder review workflows
- Analyze web metrics, audience insights, user behavior, and performance data to improve content, design, navigation, and engagement
- Maintain expertise in innovative approaches that support responsible stewardship of Penn Dental Medicine and its community experience
- Complete other assigned responsibilities
Requirements
- Bachelor’s degree plus five to seven years of experience, or an equivalent combination of education and experience
- Strategic mindset with adaptability, flexibility, and strong technical aptitude preferred
- Advanced command of Adobe Creative Suite, including InDesign, Illustrator, Photoshop, and Acrobat
- Hands-on web design experience and knowledge of Drupal and/or WordPress technical requirements
- Technical fluency for effective collaboration with developers, IT teams, and external technology partners
- Working knowledge of HTML, CSS, and responsive design
- Familiarity with WCAG 2.1 accessibility guidelines and inclusive design
- Experience with Salesforce Marketing Cloud or a comparable platform and/or Slate for digital communications, audience management, and campaign execution
- Ability to lead large, multi-channel creative campaigns from strategic planning through delivery
- Strong portfolio covering print, digital, web, environmental, and brand identity projects
- Thorough understanding of institutional branding and visual identity systems
- Excellent communication and relationship-building skills, including the ability to lead creative discussions with senior stakeholders
- Resume and cover letter required
- Portfolio demonstrating high-quality print, digital, and environmental design work
- A background check may be required following a conditional offer
Benefits
- Broad medical, prescription, behavioral health, dental, vision, and life insurance coverage
- Flexible spending accounts for eligible health care and dependent care costs
- Tuition assistance for employees, spouses, and dependent children
- Tuition support for dependent children attending other institutions
- Basic, matching, and supplemental retirement plans
- Pre-tax and Roth retirement savings options
- Investment choices through TIAA and Vanguard
- Significant paid time away for vacation, personal matters, illness, injury, and family needs
- Long-term care insurance for eligible faculty, staff, and family members
- Wellness and work-life programs and resources
- Resources for professional and personal growth
- Access to University libraries, athletic facilities, arboretum, galleries, museums, and cultural and recreational offerings
- Free and reduced-price admissions and memberships for faculty and staff
- Discounts on transportation, mortgages, vehicles, mobile phone plans, movies, and theme parks
- Flexible work arrangements that may include nontraditional hours, locations, and job structures
- Forgivable home loan available to eligible employees purchasing a home or living in West Philadelphia
- Adoption assistance for qualified expenses, covering up to two adoptions per household
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