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Everly Health
Everly Health
501 – 1,000 Employees
Food & BeverageHealthcareLogistics
Everly Health provides telehealth and at-home laboratory testing designed to make diagnostics-driven care easier to access. Its platform supports more than 30 home tests, straightforward sample collection, shipping, and physician-reviewed results, backed by a national clinician network. The company also develops fertility and pregnancy products alongside broader health and wellness solutions, with a focus on convenient virtual care and more sustainable product choices. For job seekers, Everly Health offers an opportunity to contribute to healthcare products that connect testing, clinical expertise, and digital patient experiences.
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Director of Consumer Growth, AI-Native

Lead paid and organic acquisition for Everlywell’s digital health business through AI-native growth systems. Build autonomous agents, scale media performance, and validate new revenue opportunities.

USUnited StatesTXTexasHybridFull-timeLeadEnglish RequiredArtificial Intelligence
iOS

Description

  • Lead paid and organic acquisition for the Consumer business
  • Design and build an AI-agent orchestration layer for paid media using Grokbot, Ryze, Claude, Advantage+, Performance Max, and automated bidding
  • Develop an AI-assisted creative engine that generates, tests, and iterates ad concepts at scale while meeting healthcare advertising and compliance standards
  • Define agent ownership, human-review requirements, and failure-detection processes while prototyping and troubleshooting systems
  • Own paid acquisition across Meta, TikTok, emerging platforms, Google, and Bing, including strategy, budgets, bidding, audiences, and optimization
  • Own organic acquisition across AEO/GEO, SEO, and content
  • Manage an annual media budget exceeding $5 million against CAC, ROAS, and payback targets, reallocating spend weekly
  • Lead privacy-constrained measurement through incrementality testing, attribution, MMM-informed planning, and HIPAA-aware tracking
  • Manage agency and freelance partners against performance standards
  • Discover and validate new revenue opportunities through landing pages, fake-door tests, and rapid prototypes
  • Manage the progression from insight to prototype, experiment, and scale decision
  • Lead and develop a small, high-output pod of AI agents and contractors
  • Collaborate with product, engineering, marketing, analytics, and compliance teams
  • Audit paid, organic, and tracking programs to deliver early efficiency gains
  • Establish agent-run workflows, human checkpoints, the operating model, and the experiment backlog
  • Improve blended CAC and payback while expanding paid and organic investment
  • Validate at least one new revenue opportunity with a credible path to scale

Requirements

  • Bring 10+ years of growth or performance marketing experience, including at least 5 years managing paid social and search directly in-platform
  • Demonstrate success managing multi-million-dollar media budgets against CAC and payback targets
  • Show hands-on experience building or orchestrating AI agents or automation for campaign management, creative production, or performance analysis, with examples to discuss
  • Have experience owning organic channels such as SEO, content, or organic social alongside paid acquisition
  • Demonstrate strong command of growth economics and measurement, including incrementality testing and post-iOS attribution
  • Have experience leading small, capable teams and managing agencies
  • Hold a BA/BS degree or offer equivalent experience
  • Experience advertising in healthcare, telehealth, pharma, or another regulated category is preferred
  • Experience with DTC subscription or repeat-purchase businesses is preferred
  • Experience launching 0-to-1 products, landing pages, or fake-door tests to validate new revenue ideas is preferred

Benefits

  • The posting does not specify benefits or additional compensation offerings

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