Everly Health
Everly Health
Everly Health oferă servicii de telemedicină și teste de laborator la domiciliu, concepute pentru a facilita accesul la îngrijire bazată pe diagnostic. Platforma sa include peste 30 de teste la domiciliu, cu recoltarea și expedierea simplă a probelor, precum și rezultate analizate de medici, susținute de o rețea națională de clinicieni. Compania dezvoltă, de asemenea, produse pentru fertilitate și sarcină, alături de soluții mai ample pentru sănătate și bunăstare, punând accent pe îngrijirea virtuală convenabilă și pe alegeri de produse mai sustenabile. Pentru persoanele aflate în căutarea unui loc de muncă, Everly Health oferă oportunitatea de a contribui la produse medicale care conectează testarea, expertiza clinică și experiențele digitale ale pacienților.

Director of Consumer Growth, AI-Native

Lead paid and organic acquisition for Everlywell’s digital health business through AI-native growth systems. Build autonomous agents, scale media performance, and validate new revenue opportunities.

Descriere

  • Lead paid and organic acquisition for the Consumer business
  • Design and build an AI-agent orchestration layer for paid media using Grokbot, Ryze, Claude, Advantage+, Performance Max, and automated bidding
  • Develop an AI-assisted creative engine that generates, tests, and iterates ad concepts at scale while meeting healthcare advertising and compliance standards
  • Define agent ownership, human-review requirements, and failure-detection processes while prototyping and troubleshooting systems
  • Own paid acquisition across Meta, TikTok, emerging platforms, Google, and Bing, including strategy, budgets, bidding, audiences, and optimization
  • Own organic acquisition across AEO/GEO, SEO, and content
  • Manage an annual media budget exceeding $5 million against CAC, ROAS, and payback targets, reallocating spend weekly
  • Lead privacy-constrained measurement through incrementality testing, attribution, MMM-informed planning, and HIPAA-aware tracking
  • Manage agency and freelance partners against performance standards
  • Discover and validate new revenue opportunities through landing pages, fake-door tests, and rapid prototypes
  • Manage the progression from insight to prototype, experiment, and scale decision
  • Lead and develop a small, high-output pod of AI agents and contractors
  • Collaborate with product, engineering, marketing, analytics, and compliance teams
  • Audit paid, organic, and tracking programs to deliver early efficiency gains
  • Establish agent-run workflows, human checkpoints, the operating model, and the experiment backlog
  • Improve blended CAC and payback while expanding paid and organic investment
  • Validate at least one new revenue opportunity with a credible path to scale

Cerințe

  • Bring 10+ years of growth or performance marketing experience, including at least 5 years managing paid social and search directly in-platform
  • Demonstrate success managing multi-million-dollar media budgets against CAC and payback targets
  • Show hands-on experience building or orchestrating AI agents or automation for campaign management, creative production, or performance analysis, with examples to discuss
  • Have experience owning organic channels such as SEO, content, or organic social alongside paid acquisition
  • Demonstrate strong command of growth economics and measurement, including incrementality testing and post-iOS attribution
  • Have experience leading small, capable teams and managing agencies
  • Hold a BA/BS degree or offer equivalent experience
  • Experience advertising in healthcare, telehealth, pharma, or another regulated category is preferred
  • Experience with DTC subscription or repeat-purchase businesses is preferred
  • Experience launching 0-to-1 products, landing pages, or fake-door tests to validate new revenue ideas is preferred

Beneficii

  • The posting does not specify benefits or additional compensation offerings

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