Everly Health
Everly Health
Everly Health टेलीहेल्थ और घर पर प्रयोगशाला परीक्षण उपलब्ध कराता है, जिनका उद्देश्य निदान-आधारित स्वास्थ्य देखभाल को अधिक आसानी से सुलभ बनाना है। इसका प्लेटफ़ॉर्म 30 से अधिक घरेलू परीक्षणों, सरल नमूना संग्रह, नमूने भेजने और चिकित्सकों द्वारा समीक्षा किए गए परिणामों को राष्ट्रीय चिकित्सक नेटवर्क के सहयोग से समर्थित करता है। कंपनी व्यापक स्वास्थ्य और तंदुरुस्ती समाधानों के साथ प्रजनन क्षमता और गर्भावस्था संबंधी उत्पाद भी विकसित करती है तथा सुविधाजनक वर्चुअल देखभाल और अधिक टिकाऊ उत्पाद विकल्पों पर ध्यान देती है। नौकरी तलाशने वालों के लिए Everly Health ऐसे स्वास्थ्य सेवा उत्पादों में योगदान देने का अवसर प्रदान करता है, जो परीक्षण, नैदानिक विशेषज्ञता और डिजिटल रोगी अनुभवों को जोड़ते हैं।

Director of Consumer Growth, AI-Native

Lead paid and organic acquisition for Everlywell’s digital health business through AI-native growth systems. Build autonomous agents, scale media performance, and validate new revenue opportunities.

विवरण

  • Lead paid and organic acquisition for the Consumer business
  • Design and build an AI-agent orchestration layer for paid media using Grokbot, Ryze, Claude, Advantage+, Performance Max, and automated bidding
  • Develop an AI-assisted creative engine that generates, tests, and iterates ad concepts at scale while meeting healthcare advertising and compliance standards
  • Define agent ownership, human-review requirements, and failure-detection processes while prototyping and troubleshooting systems
  • Own paid acquisition across Meta, TikTok, emerging platforms, Google, and Bing, including strategy, budgets, bidding, audiences, and optimization
  • Own organic acquisition across AEO/GEO, SEO, and content
  • Manage an annual media budget exceeding $5 million against CAC, ROAS, and payback targets, reallocating spend weekly
  • Lead privacy-constrained measurement through incrementality testing, attribution, MMM-informed planning, and HIPAA-aware tracking
  • Manage agency and freelance partners against performance standards
  • Discover and validate new revenue opportunities through landing pages, fake-door tests, and rapid prototypes
  • Manage the progression from insight to prototype, experiment, and scale decision
  • Lead and develop a small, high-output pod of AI agents and contractors
  • Collaborate with product, engineering, marketing, analytics, and compliance teams
  • Audit paid, organic, and tracking programs to deliver early efficiency gains
  • Establish agent-run workflows, human checkpoints, the operating model, and the experiment backlog
  • Improve blended CAC and payback while expanding paid and organic investment
  • Validate at least one new revenue opportunity with a credible path to scale

आवश्यकताएँ

  • Bring 10+ years of growth or performance marketing experience, including at least 5 years managing paid social and search directly in-platform
  • Demonstrate success managing multi-million-dollar media budgets against CAC and payback targets
  • Show hands-on experience building or orchestrating AI agents or automation for campaign management, creative production, or performance analysis, with examples to discuss
  • Have experience owning organic channels such as SEO, content, or organic social alongside paid acquisition
  • Demonstrate strong command of growth economics and measurement, including incrementality testing and post-iOS attribution
  • Have experience leading small, capable teams and managing agencies
  • Hold a BA/BS degree or offer equivalent experience
  • Experience advertising in healthcare, telehealth, pharma, or another regulated category is preferred
  • Experience with DTC subscription or repeat-purchase businesses is preferred
  • Experience launching 0-to-1 products, landing pages, or fake-door tests to validate new revenue ideas is preferred

लाभ

  • The posting does not specify benefits or additional compensation offerings

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