TimelyCare is a virtual healthcare and well-being company serving higher education institutions. Its platform gives students, faculty, and staff access to round-the-clock mental health and medical support through phone and video, including counseling, psychiatry, crisis care, digital self-care resources, peer communities, and health and success coaching. TimelyCare also supports campus care coordination through provider networks, learning management system and electronic health record integrations, and outcomes-focused services designed to strengthen student wellness, retention, and academic success.
Director of Brand Design at TimelyCare (Onsite, United States)
Lead TimelyCare’s visual identity, brand systems, campaigns, and multimedia experiences. Shape creative direction for a virtual care company serving students, families, and education communities.
Description
- Own and advance TimelyCare’s visual identity and scalable brand system
- Turn brand strategy and audience insight into cohesive visual language spanning typography, color, photography, illustration, composition, information design, motion, and related expressions
- Develop an adaptable brand system for higher-education and K–12 decision-makers, students, and families
- Define the principles, components, standards, templates, libraries, and governance that support consistent execution across channels
- Review and strengthen existing creative while protecting quality, accessibility, relevance, and distinctiveness
- Generate creative concepts, facilitate brainstorms, and lead integrated campaign development
- Create brand experiences and activations designed to grow awareness, engagement, and utilization
- Present creative work and strategic reasoning to Marketing and company leadership
- Guide creative work hands-on from initial concept through final production
- Contribute direct design execution when projects or challenges call for it
- Lead designers, agencies, photographers, illustrators, animators, production partners, and other specialists
- Assess messaging, hierarchy, content density, copy, and design as an integrated experience
- Oversee multimedia creative across photography, video, animation, motion, print, digital, and physical experiences
- Create AI-supported creative workflows and automate repeatable production using Canva and emerging technologies
- Establish standards, training, tools, and guidance for responsible AI-assisted creative work
- Create and maintain an organized, reusable library of creative assets
- Set the right balance among hands-on creation, internal systems, AI-supported processes, freelancers, and agencies
- Work with Product Design leadership to connect the external brand with the product experience
- Develop a flexible bench of freelancers, agencies, production partners, and specialized resources
- Help define the future organization and capabilities of the internal design team
- Introduce streamlined creative workflows, capacity planning, production schedules, and prioritization practices
- Project creative and production resource requirements and advise on external investment
- Collaborate with Brand, Content Marketing, Strategic Communications, Revenue Marketing, Product Marketing, Digital, Customer Marketing, Product, and related teams
- Provide senior creative leadership for company initiatives, launches, events, and other strategic moments
Requirements
- At least eight years of progressive experience in brand design, design direction, creative direction, or a related field
- An exceptional portfolio that demonstrates both individual design craft and creative leadership
- Experience creating or substantially evolving a distinctive visual identity and scalable design system
- Portfolio evidence of originating and leading integrated campaigns from concept through multichannel delivery
- Advanced conceptual thinking and the ability to convert business goals, audience insights, and brand strategy into original creative ideas and experiences
- Deep expertise in typography, composition, photography, visual hierarchy, and information design
- Experience creating work for digital, web, social, paid media, print, experiential, video, and motion channels
- Ability to extend a core brand system across different audiences, channels, and objectives
- Strong presentation and narrative skills, including communicating recommendations to senior leaders
- Experience leading agencies, freelancers, production partners, and multidisciplinary creative contributors
- Experience collaborating with product and UX design teams
- Strong editorial judgment and a clear understanding of how copy, hierarchy, content, experience, and design interact
- Proficiency with current design tools
- Demonstrated experience with AI-supported creative workflows
- Sound judgment about responsible AI use and the need for human review and creative craft
- Comfort operating as both a senior individual contributor and creative leader, regardless of direct-report structure
- Strategic judgment, intellectual curiosity, collaboration skills, and openness to ideas from other disciplines
Benefits
- Paid company holidays
- Birthday off
- Flexible paid time off
- Volunteer time off
- Quarterly eligibility for a variable bonus
- Company-sponsored medical, dental, and vision insurance
- Pet insurance
- Company-paid group life insurance
- Company-paid short-term disability coverage
- Concierge benefit support services
- 401(k) with employer match
- Free TimelyCare virtual medical and mental health support
- Mission-driven work with a supportive team culture