Perrigo Company plc
Perrigo Company plc
5,001 – 10,000 Employees
Food & BeverageHealthcareManufacturing
Perrigo Company plc develops and produces consumer healthcare products designed to support everyday health and well-being. Its portfolio spans over-the-counter medicines, dietary supplements, and personal care products, with work shaped by healthcare, manufacturing, and consumer-focused expertise. The company brings together teams across areas such as sales, marketing, and scientific affairs to make accessible healthcare solutions available to a broad range of consumers.

Digital Marketing Intern at Perrigo in Grand Rapids, MI

Support Perrigo’s consumer health brands by auditing and improving eCommerce content across retailer platforms. Build scalable standards, toolkits, and recommendations that strengthen digital content quality and shopper experiences.

Description

  • Audit Product Detail Pages, retailer content, digital shelf assets, enhanced content, imagery, and brand materials across major retailer and eCommerce platforms
  • Evaluate content quality, consistency, completeness, and compliance with established standards
  • Find content gaps and optimization opportunities that can improve the consumer experience
  • Research competing brands and record leading digital content examples across categories and channels
  • Create scorecards and assessments to measure content health across product portfolios
  • Help build a digital content toolkit for launches, content updates, packaging changes, and related initiatives
  • Create standardized templates, frameworks, and practical guidance for digital content development
  • Catalog strong examples of PDP content, imagery, videos, comparison charts, enhanced content, and retailer-specific executions
  • Share findings, insights, and recommendations with key stakeholders
  • Produce a scalable content resource for Digital Content, Marketing, Sales, and Creative teams

Requirements

  • Pursuing a bachelor’s or master’s degree in Marketing, Digital Marketing, Communications, Advertising, Business, Digital Media, or a related discipline
  • Demonstrated interest in digital content, eCommerce, consumer behavior, retail media, and digital experiences
  • Curious, motivated approach to learning digital content strategy, optimization, and consumer experience practices
  • Proficient in Microsoft PowerPoint
  • Able to create polished, visually engaging presentations and toolkits
  • Highly organized with strong attention to detail
  • Analytical approach with the ability to recognize patterns, derive insights, and spot opportunities
  • Strong written and verbal communication abilities
  • Preferred: Experience with PowerPoint, Figma, Adobe Creative Suite, or comparable design software
  • Preferred: Familiarity with digital shelf content, SEO fundamentals, retail media content, or consumer marketing
  • Preferred: Experience with research, audits, competitive analysis, or data organization projects
  • Preferred: Strong visual storytelling and presentation design capabilities

Benefits

  • Competitive compensation
  • Benefits designed to support you and your family
  • Opportunities for professional development
  • Mentorship from experienced digital content and digital transformation leaders
  • Hands-on exposure to digital content strategy, optimization, digital shelf practices, and consumer engagement

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