Salesforce
Salesforce
Salesforce develops cloud-based software centered on a customer relationship management platform that brings company data and teams together through an integrated, AI-driven system. Its products support sales, customer service, and marketing workflows, with solutions designed for businesses ranging from small and medium-sized enterprises to larger organizations. Salesforce also provides industry-focused tools, Trailhead learning resources, and AppExchange apps that extend the capabilities of its CRM platform.

Digital Marketing Analyst — Salesforce (Atlanta Hybrid)

Create SEO, social, campaign, and multimedia content for Salesforce’s AI CRM platform. Support Agentforce Service marketing through analytics, content production, and cross-functional teamwork.

Description

  • Create SEO articles and web content to grow organic traffic and support AI-focused content strategy.
  • Write and refine copy for websites, social channels, email, campaigns, and related assets.
  • Publish content in Page Builder and oversee the complete publishing process.
  • Produce campaign and ABM materials, including one-pagers, landing pages, nurture emails, and targeted assets.
  • Support event marketing with pre-event and post-event content and on-site assistance when needed.
  • Review social performance and recommend opportunities to increase engagement.
  • Contribute to digital marketing work involving landing pages, paid content, and website updates.
  • Edit video for social media, websites, and marketing campaigns.
  • Work with creative and production teams to deliver polished, brand-aligned multimedia assets.
  • Coordinate with demand generation, campaign, digital, product marketing, and events teams.
  • Assist with agency and freelance partnerships as required.
  • Apply performance metrics and SEO insights to guide content decisions and measure and report impact.
  • Support competitive and audience research to uncover content opportunities.

Requirements

  • Bring 1–2 years of experience in content marketing, digital marketing, or a related field.
  • Demonstrate strong writing, editing, and proofreading skills for varied formats and audiences.
  • Have experience creating blog posts, articles, or website copy.
  • Show interest in organic search and optimization for AI-generated answers, including SEO and AEO.
  • Use data and analytics to guide content decisions.
  • Have experience contributing to organic social media content.
  • Be comfortable using AI tools such as Gemini, Claude, or Slackbot for content creation.
  • Manage multiple projects effectively and collaborate with cross-functional teams.
  • Have exposure to a web content management system; WEM, CMS, or Page Builder experience is a plus.
  • Video editing and content production experience for social or web are advantageous.
  • Experience in B2B SaaS or enterprise technology marketing is advantageous.
  • Familiarity with Salesforce products or other SaaS platforms is advantageous.
  • Familiarity with G2, TrustRadius, or Gartner Peer Insights is advantageous.
  • Knowledge of marketing automation, analytics, and social media management platforms is advantageous.

Benefits

  • Time-off programs.
  • Medical insurance.
  • Dental insurance.
  • Vision insurance.
  • Mental health support.
  • Paid parental leave.
  • Life insurance.
  • Disability insurance.
  • 401(k) plan.
  • Employee stock purchase program.
  • Reasonable accommodations during the application or recruiting process.

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