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inBeat Agency
inBeat Agency
51 – 200 Employees
B2BMarketingMedia
inBeat Agency is a creative growth agency focused on influencer marketing and performance marketing. Its work spans TikTok, Instagram, and Snapchat, combining macro- and micro-influencer campaigns with user-generated content, paid media, and performance creative. The agency uses campaign data to refine creative and media decisions for measurable brand engagement and marketing results. inBeat Agency works with mobile apps, consumer packaged goods, direct-to-consumer brands, and e-commerce companies, developing tailored campaigns designed to support awareness and sales.
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Creative Strategist – North Carolina Remote

Lead performance-focused paid social creative for global brands through research, data analysis, testing, and strategic copywriting. Turn audience insights and performance signals into creative decisions that improve client outcomes.

USUnited StatesNCNorth CarolinaRemoteFull-timeMiddleSeniorEnglish RequiredCreative Strategist

Description

  • Own creative direction for multiple paid social accounts, guiding work from initial insight and hypothesis through execution and iteration.
  • Conduct performance-focused research by reviewing ad platform data, creative signals, and competitor activity.
  • Create and test conversion-oriented concepts informed by consumer insight, platform dynamics, and past results.
  • Establish practical creative hypotheses, testing approaches, and messaging frameworks.
  • Write and oversee performance copy with clear structure, purpose, and measurable goals.
  • Work with designers, editors, and media buyers to develop creative for testing, scaling, and learning.
  • Convert quantitative results and qualitative feedback into specific creative changes and strategic pivots.
  • Coach junior creatives in strategic reasoning, analytical judgment, and execution standards.
  • Explain creative strategy and performance logic to clients.
  • Track platform updates, emerging formats, and changes in performance trends.

Requirements

  • Excellent writing skills, preferably demonstrated through short-form, digital-first content.
  • A performance-oriented approach, with the ability to analyze data, identify patterns, and turn findings into creative action.
  • Strong knowledge of consumer psychology, platform behavior, and the relationship between creative and results.
  • Ability to develop hypotheses, interpret outcomes, and make timely, informed creative decisions.
  • A sincere interest in mentoring teammates and improving the team’s overall quality of work.
  • Curiosity, initiative, and enthusiasm for developing ideas that capture attention and create an emotional response.
  • Fluency in written and spoken English is required.
  • Experience creating performance-focused creative for paid social or other digital channels.
  • Confidence interpreting performance data and applying it to creative direction and iteration.
  • Experience partnering across functions in fast-paced, data- and creativity-led environments.
  • A portfolio or examples of creative thinking, copywriting, or performance work are useful but not required.
  • Experience working closely with media buyers or growth teams.
  • Familiarity with organized testing methods and creative systems.

Benefits

  • Unlimited paid time off and sick days.
  • Flexible working hours.
  • Fully remote work, with the possibility of working from anywhere.
  • Global pods that connect creatives from around the world.
  • Significant opportunities for professional growth.

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