HP France
HP France
1,001 – 5,000 Employees
ConsultingLogisticsManufacturing
HP France is the French subsidiary of HP Inc., a technology company serving both consumers and businesses with computing and printing products. Its portfolio includes laptops, desktop computers, monitors, printers, and related accessories, supporting everyday personal use as well as professional workflows. The company focuses on developing and delivering technology intended to help people and organizations work more efficiently.

Creative Director, Consumer Print

Lead the creative vision for HP’s Consumer and SMB Print business across global markets and channels. Shape integrated campaigns, guide agencies and creative teams, and connect brand ambition with commercial growth.

Description

  • Lead the creative vision for Consumer and SMB Print products and services, spanning hardware, supplies, subscriptions, solutions, and digital offerings
  • Set creative direction and strategy for consumer and SMB print
  • Turn consumer insights, cultural shifts, and business priorities into distinctive creative platforms
  • Create differentiated brand expression across markets and customer touchpoints
  • Develop high-impact ideas that strengthen brand equity and commercial performance
  • Oversee integrated creative across advertising, digital, social, content, retail, and e-commerce
  • Lead internal creative teams and agencies with clear direction and feedback
  • Create concepts for retail media, retailer content, product pages, promotions, and in-store experiences
  • Establish campaign effectiveness frameworks and apply performance learnings over time
  • Evaluate AI and emerging creative technologies to improve quality, speed, and scale
  • Cultivate a high-performing creative culture while overseeing succession, talent development, and hiring
  • Develop strong relationships with agencies and creative partners
  • Work cross-functionally with Brand, Insights, Strategy, Product Marketing, Performance, Media, and Sales
  • Partner with the Performance Marketing Senior Manager
  • Present creative strategies and work to senior leadership

Requirements

  • Substantial experience as a Creative Director, Executive Creative Director, or comparable senior creative leader
  • Demonstrated success producing distinctive work for consumer brands
  • Proven ability to deliver exceptional creative while managing budgets and resources effectively
  • Experience leading integrated campaigns across digital, social, and traditional media
  • Strong background managing creative agencies and multidisciplinary teams
  • Experience in direct-to-consumer, e-commerce, and/or retail environments
  • Exceptional conceptual and strategic creative skills
  • Strong understanding of consumer behavior and cultural trends
  • Experience operating across multiple markets and geographies
  • Excellent communication, presentation, and influencing abilities
  • Background in consumer technology, electronics, direct-to-consumer, e-commerce, or retail
  • Experience with a globally recognized consumer brand
  • Experience transforming creative organizations or operating models
  • Experience using AI and emerging technologies to accelerate creative development
  • Bachelor’s degree in marketing or a related field is required
  • MBA or equivalent postgraduate qualification is strongly preferred

Benefits

  • Additional compensation may be available through bonus and/or equity
  • Travel of approximately 25%

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