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BJAK
BJAK
51 – 200 Employees
eCommerceInsuranceMarketplace
BJAK is a Southeast Asian insurance technology and marketplace company serving Malaysian car owners through an online automobile insurance comparison platform. Its digital service brings together options from multiple insurers, helping users compare and purchase coverage, renew road tax, and manage these tasks more conveniently. BJAK also supports customers with 24/7 roadside assistance, accident support, and replacement vehicles, while its platform has helped millions of car owners save on insurance-related costs, including discounts of up to 11%.
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Creative Brand Strategist at BJAK (Hybrid, Malaysia)

Shape BJAK’s brand narrative and integrated campaigns across ASEAN. Lead content, community, partnerships, and brand-growth initiatives.

MYMalaysiaHybridFull-timeMiddleSeniorEnglish RequiredCreative Strategist

Description

  • Shape and refine BJAK’s brand narrative, positioning, and messaging across markets.
  • Develop creative concepts for integrated brand campaigns.
  • Maintain brand consistency across communications, content formats, and marketing activities.
  • Plan and deliver campaigns focused on awareness, engagement, and lead generation.
  • Partner with designers, content creators, and cross-functional teams to produce creative assets.
  • Track campaign performance, evaluate results, and deliver strategic recommendations.
  • Own content planning for social media, newsletters, and community channels.
  • Grow online and offline communities that reflect BJAK’s mission and brand values.
  • Create initiatives that strengthen participation, advocacy, and customer loyalty.
  • Source and apply user-generated content in brand activities.
  • Work with influencers, creators, and brand advocates.
  • Build programs that develop loyal users into brand champions and ambassadors.
  • Use data analysis to inform brand strategy and future campaigns.
  • Coach and support junior members of the creative team.
  • Offer practical feedback and help resolve creative challenges.
  • Support the Creative Director with workload planning and priority management.

Requirements

  • Bring 4–6 years of experience in brand strategy, creative strategy, digital marketing, or a related field.
  • Understand branding, content development, social media, and community engagement.
  • Translate business objectives into creative concepts and integrated brand strategies.
  • Have experience with content management systems, community platforms, and analytics tools.
  • Demonstrate strong communication, storytelling, and strategic thinking abilities.
  • Manage multiple projects effectively while maintaining close attention to detail.
  • Be proactive, adaptable, and comfortable in a fast-paced, high-growth environment.
  • Strong English communication skills are required.

Benefits

  • Above-market remuneration.
  • Accelerated career progression and development opportunities.
  • Gain exposure to a rapidly growing global technology company.
  • Work directly with experienced business leaders.
  • Take on substantial ownership, autonomy, and responsibility from the outset.
  • Join a flat organization that values ideas and execution over titles.
  • Contribute directly to the company’s growth and success through meaningful work.

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