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The Ward Law Group, PL
The Ward Law Group, PL
51 – 200 Employees
B2CHealthcare InsuranceLegal
The Ward Law Group, PL is a personal injury law firm representing people affected by negligence in cases involving car accidents, truck accidents, and wrongful death. The firm has a strong focus on serving the Hispanic community and provides personalized legal guidance throughout the claims and litigation process. Founded in 2012, its team of attorneys has helped clients pursue more than $500 million in settlements, according to the company.
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Chief Marketing Officer (Remote, United States)

Lead national marketing growth for The Ward Law Group’s personal injury law firm brand. Oversee full-funnel strategy, multicultural campaigns, and a 20+ person marketing organization.

ARArgentinaUSUnited StatesNYNew York
$200,000 / year
RemoteFull-timeLeadEnglish RequiredChief Marketing Officer

Description

  • Develop and execute a national marketing strategy to expand revenue and brand reputation across multiple states.
  • Oversee the full marketing funnel, including paid media, SEO/SEM, PR, television and radio, influencer marketing, community outreach, and brand storytelling.
  • Lead and expand a 15–25+ person team across social, digital, paid media, creative, and content.
  • Recruit, mentor, and establish career pathways for high-performing talent.
  • Set and monitor KPIs such as CAC, CPL, cost per signed case, and ROI.
  • Create dashboards and reporting routines that support weekly and monthly strategic decisions.
  • Adapt campaigns for the Miami, Orlando, New York City, and Texas markets.
  • Develop campaigns for bilingual English- and Spanish-speaking audiences.
  • Manage compliance with state-specific bar and legal advertising requirements.
  • Oversee an annual marketing budget exceeding $10 million.
  • Negotiate vendor and media contracts while holding partners accountable for ROI.
  • Serve on the Executive Leadership Team and connect marketing performance with business strategy for firm leadership.

Requirements

  • At least 10 years of senior marketing leadership experience, such as CMO, VP, or SVP roles.
  • Experience managing at least seven direct reports and teams of more than 20 people.
  • A record of scaling marketing for a company that grew from $50 million to more than $250 million, with year-over-year growth above 30%.
  • Experience managing annual budgets exceeding $10 million with demonstrable ROI.
  • Extensive full-funnel expertise across SEO, Google Ads, Meta, TikTok, YouTube, television and radio, PR, and influencer marketing.
  • Experience using Salesforce, CallRail, Google Analytics, and AI-driven marketing tools.
  • Experience working in a regulated industry such as legal, healthcare, insurance, or financial services.
  • Bachelor’s degree in marketing, business, or a related field.
  • Strongly preferred: bilingual English and Spanish skills, experience marketing to Hispanic or multicultural audiences, and experience supporting expansion across multiple states.
  • Employment is contingent on verification of identity and authorization to work in the United States.

Benefits

  • Choice of a remote work location, the Miami Lakes headquarters, or the New York City office.
  • Health, dental, vision, disability, and firm-paid life insurance.
  • 401(k) plan with a 100% match on the first 3% and a 50% match on the next 2%, available after one year with immediate vesting.
  • Three weeks of paid time off at the start of employment.
  • Professional development and continuing education support.
  • Collaborative, growth-oriented team environment.
  • Medical, dental, and vision hospital plans.
  • 401(k) retirement plan with pre-tax and Roth post-tax contribution options.
  • Company-paid basic life and AD&D insurance, plus voluntary life and AD&D coverage for employees and dependents.
  • Company-paid short- and long-term disability coverage.
  • Health and dependent care spending accounts, including HSA and DCFSA options.
  • Employee Assistance Program.
  • Tuition assistance, paid time off, and paid holidays.
  • Paid time off and paid holidays.

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