M&I
M&I
51 – 200 कर्मचारी
B2Bआतिथ्ययात्रा
M&I MICE उद्योग के लिए वैश्विक इवेंट आयोजक है, जो बिज़नेस ट्रैवल, हॉस्पिटैलिटी और संबंधित B2B बाज़ारों में सेवाएँ प्रदान करता है। इसके गंतव्य-आधारित फ़ोरम और प्रदर्शनियाँ चयनित खरीदारों को क्यूरेटेड बैठकों, AI-संचालित मैचमेकिंग और ऑन-साइट इवेंट सपोर्ट के माध्यम से आपूर्तिकर्ताओं से जोड़ती हैं। कंपनी प्रमुख अंतरराष्ट्रीय गंतव्यों में Flagship, LUXE, Healthcare, Transatlantic और Expo कार्यक्रमों सहित कई इवेंट प्रारूप आयोजित करती है। M&I, Worldwide Events Group Ltd. का हिस्सा है।

Senior Creative Marketing Strategist Contractor

Senior strategist developing customer propositions, brand positioning, and creative direction for global MICE and luxury travel events. Creates experience-led messaging and practical guidance for implementation across marketing and customer journeys.

विवरण

  • Develop a unified enterprise narrative that explains the product, its value, and its differentiation
  • Focus the narrative on individuals, relationships, and experiences rather than product features
  • Establish a distinctive visual and verbal direction
  • Create clear messaging and experience-focused marketing principles
  • Build a consistent foundation for marketing, product launches, onboarding, and the broader participant experience
  • Prepare implementation guidance for internal marketing teams, covering messaging frameworks, content changes, customer journey applications, and priority actions
  • Work collaboratively with experienced specialists across the organisation

आवश्यकताएँ

  • Senior-level experience in creative strategy, brand strategy, and proposition development
  • Demonstrated ability to turn complex concepts into a clear, compelling customer narrative
  • Experience leading with the customer experience and underlying purpose instead of relying on feature-led marketing
  • Track record of creating strong positioning and creative platforms that others can execute
  • Ability to connect brand, proposition, visual identity, messaging, and customer experience
  • Brings fresh external perspectives while building on existing work
  • Experience in experience-led marketing or brand transformation is desirable
  • Events-sector experience is useful, but strategic and creative strength is more important

लाभ

  • Competitive day rate based on experience
  • Contract expected to last approximately 10 days
  • Flexible timing, with input welcomed on how the work is structured
  • Commitment to diversity, respect, and inclusion

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