M&I
M&I
51 – 200 Қызметкерлер
B2BҚонақжайлылықСаяхат
M&I — іскерлік саяхат, қонақжайлылық және басқа да B2B нарықтары бағыттарында MICE индустриясына қызмет көрсететін жаһандық іс-шаралар ұйымдастырушысы. Компанияның белгілі бір бағыттарға арналған форумдары мен көрмелері арнайы ұйымдастырылған кездесулер, жасанды интеллект негізіндегі сәйкестендіру және іс-шаралар орнында көрсетілетін қолдау арқылы тексерілген сатып алушыларды жеткізушілермен байланыстырады. M&I ірі халықаралық бағыттарда Flagship, LUXE, Healthcare, Transatlantic және Expo бағдарламаларын қоса алғанда, іс-шаралардың бірнеше форматын өткізеді. M&I Worldwide Events Group Ltd. құрамына кіреді.

Senior Creative Marketing Strategist Contractor

Senior strategist developing customer propositions, brand positioning, and creative direction for global MICE and luxury travel events. Creates experience-led messaging and practical guidance for implementation across marketing and customer journeys.

Сипаттама

  • Develop a unified enterprise narrative that explains the product, its value, and its differentiation
  • Focus the narrative on individuals, relationships, and experiences rather than product features
  • Establish a distinctive visual and verbal direction
  • Create clear messaging and experience-focused marketing principles
  • Build a consistent foundation for marketing, product launches, onboarding, and the broader participant experience
  • Prepare implementation guidance for internal marketing teams, covering messaging frameworks, content changes, customer journey applications, and priority actions
  • Work collaboratively with experienced specialists across the organisation

Талаптар

  • Senior-level experience in creative strategy, brand strategy, and proposition development
  • Demonstrated ability to turn complex concepts into a clear, compelling customer narrative
  • Experience leading with the customer experience and underlying purpose instead of relying on feature-led marketing
  • Track record of creating strong positioning and creative platforms that others can execute
  • Ability to connect brand, proposition, visual identity, messaging, and customer experience
  • Brings fresh external perspectives while building on existing work
  • Experience in experience-led marketing or brand transformation is desirable
  • Events-sector experience is useful, but strategic and creative strength is more important

Артықшылықтар

  • Competitive day rate based on experience
  • Contract expected to last approximately 10 days
  • Flexible timing, with input welcomed on how the work is structured
  • Commitment to diversity, respect, and inclusion

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