M&I este un organizator global de evenimente care deservește industria MICE, acoperind călătoriile de afaceri, ospitalitatea și piețele B2B conexe. Forumurile și expozițiile sale bazate pe destinații conectează cumpărători verificați cu furnizori prin întâlniri atent organizate, potrivire bazată pe inteligență artificială și asistență la evenimente, oferită la fața locului. Compania oferă mai multe formate de evenimente, inclusiv programele Flagship, LUXE, Healthcare, Transatlantic și Expo, în destinații internaționale importante. M&I face parte din Worldwide Events Group Ltd.
Senior Creative Marketing Strategist Contractor
Senior strategist developing customer propositions, brand positioning, and creative direction for global MICE and luxury travel events. Creates experience-led messaging and practical guidance for implementation across marketing and customer journeys.
Descriere
- Develop a unified enterprise narrative that explains the product, its value, and its differentiation
- Focus the narrative on individuals, relationships, and experiences rather than product features
- Establish a distinctive visual and verbal direction
- Create clear messaging and experience-focused marketing principles
- Build a consistent foundation for marketing, product launches, onboarding, and the broader participant experience
- Prepare implementation guidance for internal marketing teams, covering messaging frameworks, content changes, customer journey applications, and priority actions
- Work collaboratively with experienced specialists across the organisation
Cerințe
- Senior-level experience in creative strategy, brand strategy, and proposition development
- Demonstrated ability to turn complex concepts into a clear, compelling customer narrative
- Experience leading with the customer experience and underlying purpose instead of relying on feature-led marketing
- Track record of creating strong positioning and creative platforms that others can execute
- Ability to connect brand, proposition, visual identity, messaging, and customer experience
- Brings fresh external perspectives while building on existing work
- Experience in experience-led marketing or brand transformation is desirable
- Events-sector experience is useful, but strategic and creative strength is more important
Beneficii
- Competitive day rate based on experience
- Contract expected to last approximately 10 days
- Flexible timing, with input welcomed on how the work is structured
- Commitment to diversity, respect, and inclusion