Senior Azure DevOps Engineer
Applaudo
Design secure Azure platforms and Terraform automation, supporting Applaudo’s AI-powered products through CI/CD, governance, and cloud infrastructure delivery.
Open
M&I is a global events organiser serving the MICE industry across business travel, hospitality and related B2B markets. Its destination-based forums and exhibitions connect vetted buyers with suppliers through curated meetings, AI-powered matchmaking and on-site event support. The company delivers several event formats, including Flagship, LUXE, Healthcare, Transatlantic and Expo programmes, in major international destinations. M&I is part of Worldwide Events Group Ltd.
Senior Creative Marketing Strategist Contractor
Senior strategist developing customer propositions, brand positioning, and creative direction for global MICE and luxury travel events. Creates experience-led messaging and practical guidance for implementation across marketing and customer journeys.
Description
- Develop a unified enterprise narrative that explains the product, its value, and its differentiation
- Focus the narrative on individuals, relationships, and experiences rather than product features
- Establish a distinctive visual and verbal direction
- Create clear messaging and experience-focused marketing principles
- Build a consistent foundation for marketing, product launches, onboarding, and the broader participant experience
- Prepare implementation guidance for internal marketing teams, covering messaging frameworks, content changes, customer journey applications, and priority actions
- Work collaboratively with experienced specialists across the organisation
Requirements
- Senior-level experience in creative strategy, brand strategy, and proposition development
- Demonstrated ability to turn complex concepts into a clear, compelling customer narrative
- Experience leading with the customer experience and underlying purpose instead of relying on feature-led marketing
- Track record of creating strong positioning and creative platforms that others can execute
- Ability to connect brand, proposition, visual identity, messaging, and customer experience
- Brings fresh external perspectives while building on existing work
- Experience in experience-led marketing or brand transformation is desirable
- Events-sector experience is useful, but strategic and creative strength is more important
Benefits
- Competitive day rate based on experience
- Contract expected to last approximately 10 days
- Flexible timing, with input welcomed on how the work is structured
- Commitment to diversity, respect, and inclusion
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