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Bulk™ खेल पोषण और स्वास्थ्य क्षेत्र की एक कंपनी है, जो खिलाड़ियों और सक्रिय जीवनशैली अपनाने वाले लोगों को सुलभ और व्यावहारिक पोषण के माध्यम से अपने लक्ष्यों को पूरा करने में सहायता करने पर केंद्रित है। 2006 में स्थापित, यह प्रोटीन शेक, उच्च-प्रोटीन खाद्य पदार्थ, विटामिन, खनिज और अन्य स्वास्थ्य सप्लीमेंट विकसित करती है तथा उत्पाद नवाचार को समावेशी मार्केटिंग के साथ जोड़ती है। जैसे-जैसे ब्रांड सक्रिय पोषण बाज़ार में अपनी स्थिति मजबूत कर रहा है, इसका कार्य खेल पोषण, स्वास्थ्य और मार्केटिंग तक फैला हुआ है।
Head of Brand Partnerships, PR and Community
Lead brand partnerships, public relations, organic social, community and brand activations for Bulk™, a sports nutrition brand. The role covers audiences and activity across the UK and Europe.
विवरण
- Shape how Bulk connects with culture and builds its profile and community across the UK and Europe.
- Oversee partnerships, athlete and creator relationships, public relations, earned media, organic social, community programmes, events and activations.
- Develop partnerships with brands, gyms, venues, athletes and creators.
- Source and negotiate partnership opportunities, then assess partner performance.
- Set Bulk’s PR and earned media strategy and manage its PR agency.
- Create stories for product launches, partnerships, athletes and brand campaigns.
- Guide organic social strategy, editorial planning and performance across markets.
- Define channel direction and lead a social-first content approach.
- Monitor social conversations and respond to cultural moments.
- Work with the Performance, CRM, Loyalty and Brand Studio teams.
- Set Bulk’s community strategy and build programmes that encourage participation.
- Develop training experiences, local events and community partnerships.
- Bring community input into brand planning.
- Lead brand experiences, activations, pop-ups and PR events.
- Oversee concepts, agency briefs, budgets, delivery and reporting.
- Promote the use of AI-enabled workflows and automation.
- Establish and monitor performance measures for partnerships, PR, organic social, community and events.
- Evaluate how activity contributes to brand awareness, consideration and demand.
- Use results to refine activity, direct investment and show value to senior stakeholders.
आवश्यकताएँ
- 7–10 years of experience in brand partnerships, PR, community or experiential marketing, including leadership of integrated programmes.
- Ability to translate brand strategy into distinctive, relevant activity with measurable results.
- Experience directing organic social channels at brand level, including strategy and editorial direction.
- Experience leading teams, managing agencies and controlling budgets.
- Strong skills in negotiating partnerships.
- Experience building active communities and turning participation into lasting advocacy.
- Knowledge of UK and European audiences, media and culture, ideally in fitness, sport, lifestyle or consumer brands.
- Creative, culturally aware approach and sound judgement.
- Confident leadership, with the ability to develop people and unite cross-functional teams.
- Strong relationship-building and stakeholder-influencing skills.
- Commercial awareness and ability to connect brand investment with business outcomes.
- Ability to work within and strengthen an established brand strategy.
- Ability to balance long-term planning with hands-on delivery in a fast-paced setting.
- Genuine interest in fitness, health and nutrition.
लाभ
- Monthly Bulk Bank benefits allowance, including a subsidised gym membership.
- A day off for your birthday.
- PerkBox subscription.
- 60% discount on Bulk™ products.
- Flexible start times.
- Optional additional annual leave.
- Teammate pension scheme.
- Life assurance.
- Medicash.
- Optional day off for volunteering.
- Cycle to Work Scheme.
- Enhanced maternity and paternity leave.
- Workplace nursery scheme.
- Bulk™ pantry.
- Happy hour drinks fridge on Thursdays and Fridays.
- Summer working hours.
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