Bulk™
Bulk™
201 – 500 Employees
ConsultingMarketingWellness
Bulk™ is a sports nutrition and wellness company focused on helping athletes and active people support their goals through accessible, practical nutrition. Founded in 2006, it develops protein shakes, high-protein foods, vitamins, minerals, and other health supplements, combining product innovation with inclusive marketing. Its work spans sports nutrition, wellness, and marketing as the brand grows its position in the active nutrition market.

Head of Brand Partnerships, PR and Community

Lead brand partnerships, public relations, organic social, community and brand activations for Bulk™, a sports nutrition brand. The role covers audiences and activity across the UK and Europe.

Description

  • Shape how Bulk connects with culture and builds its profile and community across the UK and Europe.
  • Oversee partnerships, athlete and creator relationships, public relations, earned media, organic social, community programmes, events and activations.
  • Develop partnerships with brands, gyms, venues, athletes and creators.
  • Source and negotiate partnership opportunities, then assess partner performance.
  • Set Bulk’s PR and earned media strategy and manage its PR agency.
  • Create stories for product launches, partnerships, athletes and brand campaigns.
  • Guide organic social strategy, editorial planning and performance across markets.
  • Define channel direction and lead a social-first content approach.
  • Monitor social conversations and respond to cultural moments.
  • Work with the Performance, CRM, Loyalty and Brand Studio teams.
  • Set Bulk’s community strategy and build programmes that encourage participation.
  • Develop training experiences, local events and community partnerships.
  • Bring community input into brand planning.
  • Lead brand experiences, activations, pop-ups and PR events.
  • Oversee concepts, agency briefs, budgets, delivery and reporting.
  • Promote the use of AI-enabled workflows and automation.
  • Establish and monitor performance measures for partnerships, PR, organic social, community and events.
  • Evaluate how activity contributes to brand awareness, consideration and demand.
  • Use results to refine activity, direct investment and show value to senior stakeholders.

Requirements

  • 7–10 years of experience in brand partnerships, PR, community or experiential marketing, including leadership of integrated programmes.
  • Ability to translate brand strategy into distinctive, relevant activity with measurable results.
  • Experience directing organic social channels at brand level, including strategy and editorial direction.
  • Experience leading teams, managing agencies and controlling budgets.
  • Strong skills in negotiating partnerships.
  • Experience building active communities and turning participation into lasting advocacy.
  • Knowledge of UK and European audiences, media and culture, ideally in fitness, sport, lifestyle or consumer brands.
  • Creative, culturally aware approach and sound judgement.
  • Confident leadership, with the ability to develop people and unite cross-functional teams.
  • Strong relationship-building and stakeholder-influencing skills.
  • Commercial awareness and ability to connect brand investment with business outcomes.
  • Ability to work within and strengthen an established brand strategy.
  • Ability to balance long-term planning with hands-on delivery in a fast-paced setting.
  • Genuine interest in fitness, health and nutrition.

Benefits

  • Monthly Bulk Bank benefits allowance, including a subsidised gym membership.
  • A day off for your birthday.
  • PerkBox subscription.
  • 60% discount on Bulk™ products.
  • Flexible start times.
  • Optional additional annual leave.
  • Teammate pension scheme.
  • Life assurance.
  • Medicash.
  • Optional day off for volunteering.
  • Cycle to Work Scheme.
  • Enhanced maternity and paternity leave.
  • Workplace nursery scheme.
  • Bulk™ pantry.
  • Happy hour drinks fridge on Thursdays and Fridays.
  • Summer working hours.

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