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Forbes Advisor
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Forbes Advisor — Forbes Media tomonidan boshqariladigan shaxsiy moliya va mahsulotlar bo‘yicha maslahat platformasi. Uning tahririyat jamoasi kredit kartalari, bank xizmatlari, ipoteka, kreditlar, sug‘urta, investitsiyalar, soliqlar va kriptovalyutalarni qamrab oluvchi yangiliklar, sharhlar, taqqoslashlar, qo‘llanmalar, reytinglar va kalkulyatorlar tayyorlaydi. Platforma reklama, homiylik asosidagi joylashtirishlar va hamkorlik dasturlari orqali qo‘llab-quvvatlanadigan mustaqil tahlil hamda amaliy, bosqichma-bosqich kontent yordamida iste’molchilarga moliyaviy mahsulotlarni baholash va ongli qarorlar qabul qilishda ko‘maklashadi.
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Paid Social Creative Strategist, Forbes Advisor (Remote)

Develop and refine direct-response paid social campaigns for Forbes Advisor’s consumer health business. Lead creative concepts across video, user-generated content, static ads, and AI-assisted production.

USAmerika Qo‘shma ShtatlariMasofaviyTo‘liq stavkaO‘rta darajaSeniorTalab Qilinadigan Til: inglizchaKreativ strateg

Tavsif

  • Create and scale direct-response paid social campaigns for consumer health categories such as weight loss and GLP-1s, telehealth, and hair loss.
  • Produce at least two new video or static concepts each week, with research, strategic angles, hooks, copy, visual direction, production guidance, and test variations.
  • Use performance data to refresh creative weekly with new hooks, angles, formats, and static variations, and retire ads that underperform.
  • Lead concepts from initial idea to final delivery, directing talent and creators both on set and remotely.
  • Research audiences, competitors, customer reviews, and cultural conversations to uncover fresh creative angles.
  • Write scripts, hooks, headlines, calls to action, and ad copy for different formats and customer awareness stages.
  • Brief editors, production teams, and creators, then give clear creative feedback through final delivery.
  • Coordinate concepts and creative direction with the Creative Director.
  • Review creative results and turn performance insights into iterations and new tests.
  • Work with growth and media teams to connect creative work to business goals.
  • Apply AI tools to research, ideation, scripting, visualization, and production.
  • Check concepts against legal, platform, and brand guidelines before production.
  • Develop repeatable workflows that support faster testing and greater creative output.

Talablar

  • Provide a portfolio of 3–5 direct-response projects you personally developed, conceived, or wrote, preferably video, and explain your contribution.
  • Show measurable outcomes for portfolio work, such as ROAS, CPA, CAC, CTR, conversion rate, or scaled spend.
  • Share examples of creative iterations informed by performance insights.
  • Bring at least three years of direct-response creative strategy experience in paid social.
  • Demonstrate strong direct-response skills, including hooks, consumer psychology, awareness stages, objections, mechanisms, offers, and proof.
  • Write compelling copy across formats and audiences.
  • Show strong visual judgment in composition, styling, pacing, editing, and social-first video and static creative.
  • Have experience directing talent and UGC creators, including remotely.
  • Have experience creating useful briefs and actionable feedback for editors, creators, and production teams.
  • Be able to interpret performance metrics and apply them to creative decisions.
  • Be comfortable using AI tools and have a clear perspective on where they are useful.
  • Be comfortable managing high-volume, fast-paced work from concept through delivery, including frequent concepts, variations, and optimizations.
  • Be a self-starter who can work in a fast-moving, startup-style environment.
  • Additional strengths include performance creative in weight loss and GLP-1s, telehealth, peptides, or hair loss; experience with advertising compliance in regulated health categories; journalism or documentary-style storytelling alongside UGC; and concepts for AI-generated video.

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