Powered by Search je agencija za B2B-trženje, ki podjetjem SaaS pomaga ustvarjati povpraševanje in povezovati trženjske dejavnosti s prihodki. Njeno delo vključuje optimizacijo za iskalnike, vidnost v rezultatih iskanja, ki jih ustvarjajo umetna inteligenca in jezikovni modeli, plačljivo oglaševanje, digitalne odnose z javnostmi in gradnjo povezav, trženje na podlagi ciljnih računov, vsebinski marketing, HubSpotove trženjske in prihodkovne operacije ter oblikovanje in razvoj spletnih mest za SaaS. Agencija podpira tudi trženjske programe, usmerjene v zagonska podjetja in razvijalce, pri čemer združuje plačljive in organske kanale za ustvarjanje prodajnega potenciala, pridobivanje kvalificiranih potencialnih strank ter izboljšanje konverzij v predstavitve ali preizkusne različice. Iskalci zaposlitve, ki jih zanimajo rast podjetij SaaS, trženje, usmerjeno v uspešnost, vsebina, SEO, prihodkovne operacije ali spletni razvoj, lahko najdejo priložnosti, povezane s tem raznolikim delom za naročnike.
Senior Performance Marketing Strategist
Lead paid media strategy across Google, LinkedIn, Meta, and Microsoft for growing B2B companies. Connect campaign investment to pipeline and revenue through strategic client leadership.
Opis
- Shape paid media plans around client goals and North Star metrics.
- Forecast performance and manage budget pacing against quarterly and annual targets.
- Present monthly and quarterly results, tradeoffs, risks, and next steps to senior stakeholders.
- Guide client discussions toward clear decisions, priorities, and commitments.
- Use AI to inform campaign strategy, creative experiments, and measurement.
- Manage and grow a portfolio of 4–7 B2B clients as their lead strategic contact.
- Build strong working relationships with senior marketing, demand generation, and executive stakeholders.
- Lead client calls by setting agendas, guiding discussion, and addressing challenging questions.
- Share progress, risks, and recommendations proactively.
- Turn discussions into follow-up actions with clear owners and timelines.
- Plan, launch, and improve campaigns on Google, Microsoft, LinkedIn, and Meta Ads.
- Maintain end-to-end conversion tracking with GA4, GTM, and CRM systems.
- Investigate performance issues across tracking, campaign structure, bidding, creative, and demand.
- Set priorities based on business impact, effort, and implementation feasibility, and quality-check work before launch.
Zahteve
- At least 3 years of hands-on B2B paid media experience, including 1 year or more in B2B SaaS.
- Experience in a client-facing strategy role with ownership of client communication, not execution alone.
- A record of meeting MQL, SQL, or pipeline targets for B2B clients.
- Direct management of at least $50,000 in monthly ad spend across multiple accounts.
- Strong Google Ads expertise and experience with at least one of LinkedIn, Meta, or Microsoft Ads.
- Working knowledge of GA4, GTM, and CRM attribution tools such as HubSpot or Salesforce.
- Strong written and spoken communication skills to lead senior-level calls and defend recommendations under pressure.
Ugodnosti
- Fully remote role.
- Five weeks of paid time off.
- Competitive compensation and quarterly bonuses.
- Flexible hours, with four hours of overlap required with 9 a.m.–5 p.m. Eastern Time.
- Paid learning opportunities, including courses, events, and conferences.
- Comprehensive health, dental, and vision coverage for full-time Canadian residents.