Powered by Search ir B2B mārketinga aģentūra, kas palīdz SaaS uzņēmumiem radīt pieprasījumu un sasaistīt mārketinga aktivitātes ar ieņēmumiem. Tās darbs ietver meklētājprogrammu optimizāciju, redzamības uzlabošanu mākslīgā intelekta un valodu modeļu rezultātos, maksas reklāmu, digitālo sabiedriskās saskarsmes veidošanu un saišu veidošanu, uz kontiem balstītu mārketingu, satura mārketingu, HubSpot mārketinga un ieņēmumu operāciju pārvaldību, kā arī SaaS tīmekļa vietņu dizainu un izstrādi. Aģentūra atbalsta arī jaunuzņēmumiem un izstrādātājiem paredzētas mārketinga programmas, apvienojot maksas un organiskos kanālus, lai veidotu pārdošanas piltuvi, piesaistītu kvalificētus potenciālos klientus un uzlabotu demonstrācijas vai izmēģinājuma versijas konversiju. Darba meklētāji, kurus interesē SaaS izaugsme, uz rezultātiem balstīts mārketings, saturs, SEO, ieņēmumu operācijas vai tīmekļa izstrāde, var atrast iespējas, kas atbilst šim daudzpusīgajam darbam ar klientiem.
Senior Performance Marketing Strategist
Lead paid media strategy across Google, LinkedIn, Meta, and Microsoft for growing B2B companies. Connect campaign investment to pipeline and revenue through strategic client leadership.
Apraksts
- Shape paid media plans around client goals and North Star metrics.
- Forecast performance and manage budget pacing against quarterly and annual targets.
- Present monthly and quarterly results, tradeoffs, risks, and next steps to senior stakeholders.
- Guide client discussions toward clear decisions, priorities, and commitments.
- Use AI to inform campaign strategy, creative experiments, and measurement.
- Manage and grow a portfolio of 4–7 B2B clients as their lead strategic contact.
- Build strong working relationships with senior marketing, demand generation, and executive stakeholders.
- Lead client calls by setting agendas, guiding discussion, and addressing challenging questions.
- Share progress, risks, and recommendations proactively.
- Turn discussions into follow-up actions with clear owners and timelines.
- Plan, launch, and improve campaigns on Google, Microsoft, LinkedIn, and Meta Ads.
- Maintain end-to-end conversion tracking with GA4, GTM, and CRM systems.
- Investigate performance issues across tracking, campaign structure, bidding, creative, and demand.
- Set priorities based on business impact, effort, and implementation feasibility, and quality-check work before launch.
Prasības
- At least 3 years of hands-on B2B paid media experience, including 1 year or more in B2B SaaS.
- Experience in a client-facing strategy role with ownership of client communication, not execution alone.
- A record of meeting MQL, SQL, or pipeline targets for B2B clients.
- Direct management of at least $50,000 in monthly ad spend across multiple accounts.
- Strong Google Ads expertise and experience with at least one of LinkedIn, Meta, or Microsoft Ads.
- Working knowledge of GA4, GTM, and CRM attribution tools such as HubSpot or Salesforce.
- Strong written and spoken communication skills to lead senior-level calls and defend recommendations under pressure.
Priekšrocības
- Fully remote role.
- Five weeks of paid time off.
- Competitive compensation and quarterly bonuses.
- Flexible hours, with four hours of overlap required with 9 a.m.–5 p.m. Eastern Time.
- Paid learning opportunities, including courses, events, and conferences.
- Comprehensive health, dental, and vision coverage for full-time Canadian residents.