NPR
NPR
NPR je neprofitna medijska organizacija, osredotočena na novinarstvo v javnem interesu in kulturne vsebine. Njeno delo zajema aktualne novice in analize dogajanja v ZDA in po svetu, politike, zdravstva, znanosti, gospodarstva in kulture, pa tudi glasbo, umetnost ter širok izbor podkastov. NPR s poslanstvom obveščanja javnosti in raziskovanja idej skozi pripovedovanje zgodb povezuje ekipe, ki delujejo na področju novinarstva, zvočne produkcije, digitalnih medijev in povezanih neprofitnih dejavnosti.

Senior Mobile App Data Insights Analyst

Lead SQL-driven analysis and experimentation for NPR’s mobile app. Use audience and product insights to support growth, listening engagement, and revenue.

Opis

  • Guide data-informed decisions for the NPR App.
  • Lead experimentation and advanced mobile product analytics.
  • Write, optimize, and validate complex SQL queries in BigQuery.
  • Transform raw event logs and analyze nested data, cohorts, patterns, and user behavior across app and web platforms.
  • Manage experimentation with Optimizely or similar tools.
  • Develop hypotheses, design A/B tests, run experiments, and turn findings into product recommendations.
  • Provide trend reports and detailed app analyses to product managers, newsroom leaders, and station stakeholders.
  • Create self-service insight tools and train cross-functional partners to use data.
  • Improve scheduled queries, data summaries, and automated pipelines.
  • Investigate tracking anomalies and refine data tools with Data Products.
  • Rank analytical requests by business impact and departmental priorities.
  • Share research tools and findings across NPR and partner stations.
  • Set guidelines, data dictionaries, and technical documentation for app, video, and web metrics.
  • Report to the Senior Manager of Product Audience Insights.

Zahteve

  • Bring at least five years of advanced SQL experience, including complex queries, raw event logs, and data warehousing tools such as BigQuery and Dataform.
  • Know how to retrieve, transform, and work with complex data structures, raw data, audience cohorts, and behavioral pattern models.
  • Have at least five years of mobile and web analytics experience with app and digital behavior datasets such as Google Firebase and GA4.
  • Have at least two years of experimentation design experience, including A/B and multivariate testing with enterprise tools such as Optimizely.
  • Demonstrate expert proficiency with Looker, Tableau, Excel, and Google Sheets.
  • Be experienced in turning complex SQL outputs into clear visual narratives and advanced spreadsheet models.
  • Have trained partners on data tools, built self-service frameworks, and mentored peers in SQL and data hygiene practices.
  • Bring strong SQL skills for unnesting arrays, parsing JSON and struct fields, and building scalable datasets from raw digital event data.
  • Understand A/B test design, statistical significance testing, hypothesis development, and post-test behavioral analysis.
  • Provide technical mentorship through SQL reviews, documentation, and training.
  • Independently manage changing priorities, assess business impact, and take complex projects from start to finish.
  • Experience in digital news, public broadcasting, or media streaming is preferred.
  • Proficiency in statistical modeling with R or Python is preferred.
  • Experience collaborating across functions is preferred.

Ugodnosti

  • Comprehensive benefits are available to employees and their dependents.
  • Health and wellness benefits are offered.
  • Paid time off is provided.
  • Medical insurance is available.
  • Dental insurance is available.
  • Vision insurance is available.
  • Life and accidental death and dismemberment insurance are available.
  • Long-term disability insurance is available.
  • Short-term disability insurance is available.
  • Voluntary retirement savings are available.
  • Remote work is an option.
  • On-site work is an option.
  • Hybrid work is an option.
  • Travel to other locations may be required.

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