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NPR
NPR
1,001 – 5,000 Employees
Skilled Worker Visa SponsorMediaNon-profitSocial Impact
NPR is a nonprofit media organization focused on public-service journalism and cultural programming. Its work spans breaking news and analysis across U.S. and global affairs, politics, health, science, business, and culture, alongside music, arts, and a broad podcast portfolio. With a mission rooted in informing the public and exploring ideas through storytelling, NPR brings together teams working across journalism, audio production, digital media, and related nonprofit operations.
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Senior Mobile App Data Insights Analyst

Lead SQL-driven analysis and experimentation for NPR’s mobile app. Use audience and product insights to support growth, listening engagement, and revenue.

USUnited StatesWAWashington
$105,435 – $116,380 / year
HybridFull-timeSeniorEnglish RequiredData Analyst
BigQueryFirebasePythonSQLTableau

Description

  • Guide data-informed decisions for the NPR App.
  • Lead experimentation and advanced mobile product analytics.
  • Write, optimize, and validate complex SQL queries in BigQuery.
  • Transform raw event logs and analyze nested data, cohorts, patterns, and user behavior across app and web platforms.
  • Manage experimentation with Optimizely or similar tools.
  • Develop hypotheses, design A/B tests, run experiments, and turn findings into product recommendations.
  • Provide trend reports and detailed app analyses to product managers, newsroom leaders, and station stakeholders.
  • Create self-service insight tools and train cross-functional partners to use data.
  • Improve scheduled queries, data summaries, and automated pipelines.
  • Investigate tracking anomalies and refine data tools with Data Products.
  • Rank analytical requests by business impact and departmental priorities.
  • Share research tools and findings across NPR and partner stations.
  • Set guidelines, data dictionaries, and technical documentation for app, video, and web metrics.
  • Report to the Senior Manager of Product Audience Insights.

Requirements

  • Bring at least five years of advanced SQL experience, including complex queries, raw event logs, and data warehousing tools such as BigQuery and Dataform.
  • Know how to retrieve, transform, and work with complex data structures, raw data, audience cohorts, and behavioral pattern models.
  • Have at least five years of mobile and web analytics experience with app and digital behavior datasets such as Google Firebase and GA4.
  • Have at least two years of experimentation design experience, including A/B and multivariate testing with enterprise tools such as Optimizely.
  • Demonstrate expert proficiency with Looker, Tableau, Excel, and Google Sheets.
  • Be experienced in turning complex SQL outputs into clear visual narratives and advanced spreadsheet models.
  • Have trained partners on data tools, built self-service frameworks, and mentored peers in SQL and data hygiene practices.
  • Bring strong SQL skills for unnesting arrays, parsing JSON and struct fields, and building scalable datasets from raw digital event data.
  • Understand A/B test design, statistical significance testing, hypothesis development, and post-test behavioral analysis.
  • Provide technical mentorship through SQL reviews, documentation, and training.
  • Independently manage changing priorities, assess business impact, and take complex projects from start to finish.
  • Experience in digital news, public broadcasting, or media streaming is preferred.
  • Proficiency in statistical modeling with R or Python is preferred.
  • Experience collaborating across functions is preferred.

Benefits

  • Comprehensive benefits are available to employees and their dependents.
  • Health and wellness benefits are offered.
  • Paid time off is provided.
  • Medical insurance is available.
  • Dental insurance is available.
  • Vision insurance is available.
  • Life and accidental death and dismemberment insurance are available.
  • Long-term disability insurance is available.
  • Short-term disability insurance is available.
  • Voluntary retirement savings are available.
  • Remote work is an option.
  • On-site work is an option.
  • Hybrid work is an option.
  • Travel to other locations may be required.

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