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BP - A Beneficência Portuguesa de São Paulo
BP - A Beneficência Portuguesa de São Paulo
5001 – 10.000 Zaposleni
IzobraževanjeNeprofitne organizacijeZdravstveno varstvo
BP - A Beneficência Portuguesa de São Paulo is a nonprofit healthcare institution and hospital network based in São Paulo, Brazil. Its services span emergency and inpatient care, surgery, diagnostic medicine, telemedicine, and specialized centers in areas including oncology, cardiology, hematology, and pediatrics. Alongside patient care, BP supports medical education and research, with initiatives for healthcare professionals and the wider community. Its work brings together clinical services, education, and community programs across multiple units in São Paulo.
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Delovna mesta v podjetju

Senior Marketing and Communications Analyst, Products and Services

Develop marketing and communications campaigns for BP, a Brazilian healthcare organization. Support product differentiation, patient engagement, brand consistency, and measurable demand.

BRBrazilijaHibridnoPolni delovni časSeniorZahtevani Jezik: angleščinaZahtevani Jezik: portugalščinaKomunikacije

Opis

  • Shape and deliver marketing and communications strategies for BP’s products and services.
  • Partner with business teams to develop marketing strategies.
  • Plan and execute integrated online and offline communications, including CRM, events, and activations, using market and internal data and benchmarks.
  • Differentiate the products and services in your portfolio.
  • Track and analyze engagement, reputation, and demand-generation metrics.
  • Work with the marketing team to maintain brand consistency and deliver results.
  • Design patient and customer journey initiatives to drive revenue or engagement.
  • Create communications materials and campaigns.
  • Work with clinical and care teams to understand needs and turn them into marketing initiatives.
  • Review performance metrics and recommend ongoing improvements.
  • Maintain consistent visual and corporate identity.
  • Coordinate with communications vendors by preparing briefs, submitting requests, and reviewing creative work.
  • Oversee communications plans and measure their results.
  • Manage the department budget and use resources efficiently.
  • Assess competitor activity and recommend differentiated initiatives.
  • Coordinate strategies, schedules, and results with partner teams.
  • Recommend and track performance metrics.
  • Keep initiatives aligned with marketing goals, brand development, target audiences, and business impact.
  • Maintain a regular, consistent, and efficient marketing schedule.
  • Track emerging trends and developments in marketing and healthcare.

Zahteve

  • Bachelor’s degree in marketing, communications, or a related discipline.
  • Further specialization in marketing, innovation, project management, business administration, or business.
  • Marketing coursework such as digital marketing, media, SEO, branding, internal communications, performance marketing, integrated communications planning, or AI.
  • Prior experience in marketing and communications.
  • Intermediate English is preferred.

Ugodnosti

  • Transportation allowance
  • Meal allowance
  • On-site cafeteria
  • Medical insurance
  • Dental insurance
  • Childcare assistance
  • Total Pass benefits platform, offering employees and their dependents access to gyms and studios with a range of activities.
  • Viva 365 initiatives and programs supporting emotional, intellectual, physical, social, and financial health.
  • Women’s health programs, ergonomics initiatives, workplace exercise sessions, SESC partnership, well-being activities, employee space, and running and walking activities.
  • PAP Personal Assistance Program, with access to psychologists, social workers, lawyers, educators, nutritionists, physical therapists, physical education professionals, financial consultants, and pet consultants.
  • Employee Health Center offering telemedicine, urgent care, and exclusive appointment scheduling.
  • Compensation for employees working on Healthcare Professionals’ Day, in line with the applicable collective bargaining agreement.
  • Discounts through agreements and partnerships with participating establishments.

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