Boldin

51 – 200 Angajați

Boldin este o companie de tehnologie financiară și software ca serviciu, axată pe pensionare și planificare financiară pe termen lung. Produsele sale Boldin Planner și PlannerPlus îi ajută pe utilizatori să exploreze scenarii de pensionare prin analiza interactivă a impozitelor, asigurărilor sociale, anuităților, proprietăților imobiliare, serviciilor medicale, costurilor îngrijirii pe termen lung, fluxului de numerar și rezultatelor investițiilor. Compania oferă, de asemenea, coaching, cursuri educaționale și acces la profesioniști CERTIFIED FINANCIAL PLANNER®, precum și soluții pentru angajatori, furnizori de planuri și instituții financiare. Platforma Boldin combină instrumente personalizate de planificare cu îndrumare asistată de inteligență artificială și monitorizare continuă, prezentându-și resursele ca fiind informative, nu ca înlocuitor pentru consultanța profesională cu responsabilitate fiduciară.

Locurile de muncă ale companiei

Senior Performance Marketing Manager

Lead paid acquisition for Boldin’s financial planning platform, managing budgets and campaigns across growth channels. Own testing, performance measurement, and efficiency against customer acquisition targets.

acum 24 de ore

140.000 $ – 175.000 $ / an

Remote Normă întreagă Senior Limbă Obligatorie: engleză Marketing de performanță

Descriere

Lead paid acquisition strategy and execution across SEM, paid social, CTV, sponsorships, and emerging channels.
Allocate, pace, and reassign paid media budgets.
Manage campaigns from planning and launch through optimization, analysis, and reporting.
Improve account performance through keyword research, ad copy tests, campaign structure, and bidding strategies.
Run tests across ad copy, creative formats, audiences, targeting, and landing pages.
Work with product and design to improve landing page and funnel conversion.
Track performance against CAC, LTV:CAC, CPA, and ROAS targets.
Connect paid media spend to registrations, trial starts, and new customer revenue.
Review audience and placement data to find opportunities and limit inefficient segments.
Share weekly performance and testing results, turning findings into actionable next steps.
Work with the data team on attribution, tracking, and conversion measurement.
Assess and oversee agencies, vendors, and marketing tools.
Update the acquisition roadmap in response to performance, seasonality, competition, and audience insights.
Work with the Head of Growth and collaborate with data, product, lifecycle, and creative teams.

Cerințe

Bring at least six years of performance marketing or paid acquisition experience, including substantial work in consumer or B2C settings.
Have hands-on experience operating Google Ads and paid social campaigns, including Meta.
Experience with Reddit, LinkedIn, YouTube, or TikTok is an advantage.
Demonstrate ownership of an annual paid media budget of at least $1 million and a record of meeting efficiency targets.
Apply strong analytical skills and retrieve data from BI or data warehouse layers.
Build performance reports independently.
Understand attribution, incrementality, and the limitations of measurement.
Have experience with subscription or freemium business models.
Optimize for downstream revenue rather than lead volume.
Bring conversion optimization instincts and experience partnering on landing page and funnel tests.
Communicate performance and tradeoffs clearly in writing to leadership.
Work effectively in a small, fast-moving team and set priorities independently.

Beneficii

Equity
Performance-based bonus
Inclusive and diverse culture
Reasonable accommodations throughout the recruitment process