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Nielsen
Nielsen
Sponsor pentru viza H1BAnaliza datelorMarketingMedia
Nielsen este o companie globală de măsurare a audiențelor și analiză a datelor, care ajută companiile să înțeleagă publicul de pe televiziune, platforme digitale, servicii de streaming și canale audio. Oferta Nielsen ONE reunește măsurarea cross-media pentru a oferi o imagine mai clară asupra modului în care oamenii consumă conținut și asupra performanței campaniilor media. Compania combină infrastructura de date la scară largă cu metodologii bazate pe paneluri pentru a genera informații despre comportamentul consumatorilor, planificarea media și eficiența marketingului. Activitatea Nielsen acoperă domeniile media, analiza datelor și marketingul, punând accent pe susținerea unui mediu de lucru incluziv prin echipe diverse și grupuri de resurse pentru angajați.
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Locurile de muncă ale companiei

Senior Market Research Analyst – US Panels (Remote, Mexico)

Nielsen is seeking a senior market research analyst in Mexico to manage US survey panels, vendor operations, mailings, payouts, and data reconciliation. The role also applies AI to automate analysis and generate media insights.

MXMexicRemoteNormă întreagăSeniorLimbă Obligatorie: englezăAnalist de cercetare

Descriere

  • Manage panel-fielding plans, traffic, vendor results, and sampling quotas across active US recruitment channels
  • Investigate traffic declines and geographic sampling imbalances as they arise
  • Review, investigate, and correct daily data inconsistencies
  • Deliver insights, post-release analyses, and performance dashboards to leaders and external partners
  • Coordinate schedules for panel, mailing, and data-delivery milestones
  • Escalate production risks to downstream teams and implement contingency measures
  • Arrange mailings and respondent payments
  • Prepare mailing-address files and coordinate distribution timing
  • Maintain on-time delivery across mailing teams
  • Reconcile monthly vendor cost confirmations and payments with actual performance and valid respondent records
  • Improve workflows by applying modern AI tools to data analysis and task automation
  • Coordinate operations, data science, finance, and external vendors to deliver US panel recruitment, monitor traffic, manage mailing releases, and assess panel feasibility under demanding timelines

Cerințe

  • Bachelor’s degree in marketing, market research, or a related discipline
  • At least four years of experience in media research or digital marketing and advertising
  • Hands-on experience with digital sampling and online research panels, including sourcing, management, feasibility, targeting, and fieldwork
  • Proficiency with Google Workspace or Microsoft Office
  • Experience using AI tools for data analysis, automation, and operational efficiency
  • Advanced spoken and written English skills
  • Knowledge of US geography, retail-sector dynamics, and the media environment
  • Strong analytical reasoning, precision, and time-management skills
  • Ability to adapt to shifting priorities while meeting tight deadlines

Beneficii

  • Remote work arrangement
  • Equal-opportunity employer committed to a diverse and inclusive workplace

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