Nielsen
Nielsen
Nielsen एक वैश्विक मीडिया मापन और डेटा विश्लेषण कंपनी है, जो व्यवसायों को टेलीविजन, डिजिटल प्लेटफ़ॉर्म, स्ट्रीमिंग और ऑडियो पर दर्शकों को समझने में मदद करती है। इसकी Nielsen ONE पेशकश क्रॉस-मीडिया मापन को एक साथ लाकर यह स्पष्ट दृष्टिकोण प्रदान करती है कि लोग सामग्री का उपभोग कैसे करते हैं और मीडिया अभियान कैसा प्रदर्शन करते हैं। कंपनी उपभोक्ता व्यवहार, मीडिया योजना और मार्केटिंग प्रभावशीलता के बारे में अंतर्दृष्टि उत्पन्न करने के लिए बड़े पैमाने के डेटा ढांचे को पैनल-आधारित पद्धतियों के साथ जोड़ती है। Nielsen का कार्य मीडिया, डेटा विश्लेषण और मार्केटिंग के क्षेत्रों में फैला है तथा विविध टीमों और कर्मचारी व्यावसायिक संसाधन समूहों के माध्यम से समावेशी कार्यस्थल को बढ़ावा देने पर जोर देता है।

Senior Market Research Analyst – US Panels (Remote, Mexico)

Nielsen is seeking a senior market research analyst in Mexico to manage US survey panels, vendor operations, mailings, payouts, and data reconciliation. The role also applies AI to automate analysis and generate media insights.

विवरण

  • Manage panel-fielding plans, traffic, vendor results, and sampling quotas across active US recruitment channels
  • Investigate traffic declines and geographic sampling imbalances as they arise
  • Review, investigate, and correct daily data inconsistencies
  • Deliver insights, post-release analyses, and performance dashboards to leaders and external partners
  • Coordinate schedules for panel, mailing, and data-delivery milestones
  • Escalate production risks to downstream teams and implement contingency measures
  • Arrange mailings and respondent payments
  • Prepare mailing-address files and coordinate distribution timing
  • Maintain on-time delivery across mailing teams
  • Reconcile monthly vendor cost confirmations and payments with actual performance and valid respondent records
  • Improve workflows by applying modern AI tools to data analysis and task automation
  • Coordinate operations, data science, finance, and external vendors to deliver US panel recruitment, monitor traffic, manage mailing releases, and assess panel feasibility under demanding timelines

आवश्यकताएँ

  • Bachelor’s degree in marketing, market research, or a related discipline
  • At least four years of experience in media research or digital marketing and advertising
  • Hands-on experience with digital sampling and online research panels, including sourcing, management, feasibility, targeting, and fieldwork
  • Proficiency with Google Workspace or Microsoft Office
  • Experience using AI tools for data analysis, automation, and operational efficiency
  • Advanced spoken and written English skills
  • Knowledge of US geography, retail-sector dynamics, and the media environment
  • Strong analytical reasoning, precision, and time-management skills
  • Ability to adapt to shifting priorities while meeting tight deadlines

लाभ

  • Remote work arrangement
  • Equal-opportunity employer committed to a diverse and inclusive workplace

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