Nielsen
Nielsen
Nielsen kompaniyalarga televideniye, raqamli platformalar, striming va audio sohalaridagi auditoriyani tushunishga yordam beradigan global media o‘lchovlari va ma’lumotlar tahlili kompaniyasidir. Uning Nielsen ONE yechimi turli media kanallaridagi o‘lchovlarni birlashtirib, odamlar kontentni qanday iste’mol qilishi va media kampaniyalari qanday natija berishi haqida yanada aniqroq tasavvur yaratadi. Kompaniya iste’molchilar xulq-atvori, media rejalashtirish va marketing samaradorligi bo‘yicha tushunchalar hosil qilish uchun keng ko‘lamli ma’lumotlar infratuzilmasini panel asosidagi metodologiyalar bilan uyg‘unlashtiradi. Nielsen media, ma’lumotlar tahlili va marketing yo‘nalishlarida faoliyat yuritadi hamda turli jamoalar va xodimlarning biznes resurs guruhlari orqali inklyuziv ish muhitini qo‘llab-quvvatlashga e’tibor qaratadi.

Senior Market Research Analyst – US Panels (Remote, Mexico)

Nielsen is seeking a senior market research analyst in Mexico to manage US survey panels, vendor operations, mailings, payouts, and data reconciliation. The role also applies AI to automate analysis and generate media insights.

Tavsif

  • Manage panel-fielding plans, traffic, vendor results, and sampling quotas across active US recruitment channels
  • Investigate traffic declines and geographic sampling imbalances as they arise
  • Review, investigate, and correct daily data inconsistencies
  • Deliver insights, post-release analyses, and performance dashboards to leaders and external partners
  • Coordinate schedules for panel, mailing, and data-delivery milestones
  • Escalate production risks to downstream teams and implement contingency measures
  • Arrange mailings and respondent payments
  • Prepare mailing-address files and coordinate distribution timing
  • Maintain on-time delivery across mailing teams
  • Reconcile monthly vendor cost confirmations and payments with actual performance and valid respondent records
  • Improve workflows by applying modern AI tools to data analysis and task automation
  • Coordinate operations, data science, finance, and external vendors to deliver US panel recruitment, monitor traffic, manage mailing releases, and assess panel feasibility under demanding timelines

Talablar

  • Bachelor’s degree in marketing, market research, or a related discipline
  • At least four years of experience in media research or digital marketing and advertising
  • Hands-on experience with digital sampling and online research panels, including sourcing, management, feasibility, targeting, and fieldwork
  • Proficiency with Google Workspace or Microsoft Office
  • Experience using AI tools for data analysis, automation, and operational efficiency
  • Advanced spoken and written English skills
  • Knowledge of US geography, retail-sector dynamics, and the media environment
  • Strong analytical reasoning, precision, and time-management skills
  • Ability to adapt to shifting priorities while meeting tight deadlines

Imtiyozlar

  • Remote work arrangement
  • Equal-opportunity employer committed to a diverse and inclusive workplace

O‘xshash ish o‘rinlari

Humana

Humana Provider Contracting Executive (Alabama Market)

Humana

Negotiate provider agreements and manage network relationships for Humana’s Alabama Market. The remote role covers provider contracting, reimbursement analysis, and network recruitment across the region.

Ochish