Dotdash Meredith este o companie de publishing digital și tipărit care creează conținut editorial de încredere despre sănătate, finanțe, frumusețe, casă, gastronomie și alte interese cotidiene. Portofoliul său include branduri precum PEOPLE, Investopedia, Serious Eats și Byrdie, ajungând la aproape 200 de milioane de persoane în fiecare lună. Compania combină expertiza editorială cu produse de publicitate digitală, inclusiv Intent Targeting Tool, pentru a conecta publicul cu informații utile și experiențe relevante.
Senior Manager, Event Marketing – United States Remote
Lead integrated marketing for People Inc.’s Food & Wine festivals and other events. Own strategies that increase attendance, ticket revenue, brand growth, and long-term demand.
Statele Unite ale Americii85.000 $ – 100.000 $ / an
RemoteNormă întreagăSeniorLimbă Obligatorie: englezăEvenimenteDescriere
- Create and deliver integrated, multi-channel marketing strategies for People Inc.’s festivals and events
- Increase event attendance, ticket revenue, and brand growth
- Own marketing strategy, planning, budgets, and execution for the Food & Wine Classic in Aspen, Charleston, and other events
- Define event positioning, attendee personas, and customer profiles
- Manage event brands and cultivate sustained consumer demand
- Partner with internal stakeholders across a complex, matrixed organization
- Coordinate campaigns across People Inc.’s marketing channels
- Develop partnerships with local businesses, community leaders, tourism organizations, and cultural groups
- Oversee direct mail, paid social, grassroots, programmatic, search, and other paid media initiatives
- Partner with editorial teams on event assets, milestone communications, and event storytelling
- Plan social media calendars, measure editorial impact, and manage event-specific social accounts
- Evaluate campaign performance, attendance forecasts, and event audience demographics
Cerințe
- Bachelor’s degree in marketing, communications, or a related discipline preferred, or equivalent professional experience
- At least 7 years of direct-to-consumer marketing experience, ideally within events or festivals
- Strong written and verbal communication skills for working with internal and external stakeholders
- Experience managing paid social campaigns and media buying
- Highly detail-oriented with strong quality-control habits
- Proven project management ability across multiple concurrent initiatives and deadlines
- Experience establishing data-driven KPIs, tracking performance, and reporting results
- Working knowledge of Meta Business Suite, Jira, Google Suite, social automation platforms, and Airtable
- Willingness to travel approximately 15% of the time
- Ability to complete employment authorization verification through the federal E-Verify program
Beneficii
- Annual bonus opportunities
- Short- and long-term incentive programs
- Medical insurance
- Dental insurance
- Vision insurance
- Prescription drug coverage
- Unlimited paid time off
- Adoption and surrogacy assistance
- Donation matching
- Tuition reimbursement
- Basic life insurance
- Basic accidental death and dismemberment insurance
- Supplemental life insurance
- Supplemental accident insurance
- Commuter benefits
- Short- and long-term disability coverage
- Health savings accounts
- Flexible spending accounts
- Family care benefits
- 401(k) savings plan with company matching
- 10 to 12 paid holidays each year
- Paid parental leave for birthing and non-birthing parents
- Voluntary pet insurance
- Accident, critical illness, and hospital indemnity coverage
- Voluntary life and disability insurance
- Fully remote work without office attendance requirements