ProfitPath
ProfitPath
ProfitPath este o platformă SaaS pentru vânzătorii Amazon care folosesc strategii de arbitraj online, arbitraj în retail și aprovizionare en-gros pe piețele europene. Instrumentele sale îi ajută pe vânzători să descopere și să evalueze produse prin scanarea comercianților online, analizarea listelor en-gros, compararea piețelor, monitorizarea prețurilor și a concurenților și estimarea profitabilității după taxele FBA, costurile de expediere și TVA. Platforma oferă, de asemenea, urmărirea produselor și a stocurilor, analize, căutări de la Amazon la Amazon și căutări inverse, precum și educație pentru vânzători prin cursuri, mentorat și o comunitate Discord.

Senior Growth Marketing Lead at ProfitPath

Lead growth for ProfitPath’s Amazon sourcing platform by shaping marketing strategy, optimizing the full funnel, managing paid social, and driving data-informed expansion.

Descriere

  • Own and deliver ProfitPath’s complete marketing strategy, spanning paid advertising, organic content, and landing pages
  • Manage the full customer funnel across acquisition, activation, and retention
  • Plan, launch, and optimize performance-focused campaigns on Meta, Google, and LinkedIn
  • Create and consistently execute a structured content strategy
  • Measure marketing performance, analyze results, and improve programs through testing and data
  • Partner directly with the founders to define and deliver growth objectives

Cerințe

  • Demonstrated experience developing marketing strategies, preferably within a startup or scale-up
  • Excellent copywriting ability across LinkedIn content, advertising, and landing pages
  • Hands-on experience with paid social and performance marketing on Meta, Google, and LinkedIn
  • Ability to create and methodically deliver a content strategy
  • Use performance data to identify what works and continuously refine campaigns
  • Working knowledge of SEO and the fundamentals of organic traffic acquisition
  • Experience in e-commerce, Amazon FBA, or SaaS is advantageous
  • Familiarity with tools such as Google Analytics, Plausible, Ahrefs, or HubSpot is advantageous
  • Experience with video content or YouTube strategy is advantageous
  • German and English multilingual marketing experience is advantageous
  • Background in affiliate or influencer marketing is advantageous
  • Approach growth through complete funnels rather than isolated campaigns
  • Strong in both written communication and performance analysis
  • Regularly use AI tools for copywriting, ideation, and operational scale
  • Motivated to build from the ground up and help define the ProfitPath brand
  • Self-directed learner interested in testing new channels, formats, and growth approaches

Beneficii

  • New, comfortable office located in Cologne’s Sülz district
  • Work directly with the founders through short communication paths and quick decisions
  • Take full ownership of the marketing function
  • Receive budget and autonomy to test and scale acquisition channels
  • 30 days of annual leave
  • Latest MacBook Pro plus the equipment required for your work
  • €1,200 budget for remote-work needs
  • Urban Sports membership
  • Co-working space membership
  • Twice-yearly team retreats
  • A team that uses AI as a core part of its daily workflow

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