ProfitPath
ProfitPath
ProfitPath is a SaaS platform for Amazon sellers using online arbitrage, retail arbitrage, and wholesale sourcing strategies across European marketplaces. Its tools help sellers discover and evaluate products by scanning online retailers, analyzing wholesale lists, comparing marketplaces, monitoring prices and competitors, and estimating profitability after FBA fees, shipping, and VAT. The platform also supports product and inventory tracking, analytics, Amazon-to-Amazon and reverse searches, and seller education through courses, mentorship, and a Discord community.

Senior Growth Marketing Lead at ProfitPath

Lead growth for ProfitPath’s Amazon sourcing platform by shaping marketing strategy, optimizing the full funnel, managing paid social, and driving data-informed expansion.

Description

  • Own and deliver ProfitPath’s complete marketing strategy, spanning paid advertising, organic content, and landing pages
  • Manage the full customer funnel across acquisition, activation, and retention
  • Plan, launch, and optimize performance-focused campaigns on Meta, Google, and LinkedIn
  • Create and consistently execute a structured content strategy
  • Measure marketing performance, analyze results, and improve programs through testing and data
  • Partner directly with the founders to define and deliver growth objectives

Requirements

  • Demonstrated experience developing marketing strategies, preferably within a startup or scale-up
  • Excellent copywriting ability across LinkedIn content, advertising, and landing pages
  • Hands-on experience with paid social and performance marketing on Meta, Google, and LinkedIn
  • Ability to create and methodically deliver a content strategy
  • Use performance data to identify what works and continuously refine campaigns
  • Working knowledge of SEO and the fundamentals of organic traffic acquisition
  • Experience in e-commerce, Amazon FBA, or SaaS is advantageous
  • Familiarity with tools such as Google Analytics, Plausible, Ahrefs, or HubSpot is advantageous
  • Experience with video content or YouTube strategy is advantageous
  • German and English multilingual marketing experience is advantageous
  • Background in affiliate or influencer marketing is advantageous
  • Approach growth through complete funnels rather than isolated campaigns
  • Strong in both written communication and performance analysis
  • Regularly use AI tools for copywriting, ideation, and operational scale
  • Motivated to build from the ground up and help define the ProfitPath brand
  • Self-directed learner interested in testing new channels, formats, and growth approaches

Benefits

  • New, comfortable office located in Cologne’s Sülz district
  • Work directly with the founders through short communication paths and quick decisions
  • Take full ownership of the marketing function
  • Receive budget and autonomy to test and scale acquisition channels
  • 30 days of annual leave
  • Latest MacBook Pro plus the equipment required for your work
  • €1,200 budget for remote-work needs
  • Urban Sports membership
  • Co-working space membership
  • Twice-yearly team retreats
  • A team that uses AI as a core part of its daily workflow

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