Colibri Group dezvoltă programe de educație profesională pentru persoanele care își construiesc și își adaptează cariera. Programele sale de învățare se adresează cursanților din domenii precum imobiliarele, sănătatea, serviciile financiare, predarea, evaluarea proprietăților și contabilitatea, combinând cursurile cu mentoratul și resurse practice. Echipele educaționale ale companiei creează și furnizează programe concepute în funcție de nevoile profesioniștilor din aceste sectoare.
Remote Social Media Manager, Colibri Group
Lead organic social media for Colibri Group’s online professional education brands, creating video-first campaigns and growing educator communities. Manage influencer partnerships and use audience insights to refine channel strategy.
Descriere
- Grow organic social media for Colibri Group’s Teacher Education Ecosystem.
- Guide Colibri Group and Moreland University’s presence across social channels.
- Develop audience-focused strategies and content calendars for Instagram, TikTok, LinkedIn, Facebook, YouTube, emerging platforms, and relevant Reddit communities.
- Adapt broader marketing initiatives into campaigns tailored to each platform.
- Develop, script, film, edit, caption, and publish short-form videos.
- Appear in on-camera videos and live social events.
- Create graphics, carousels, stories, copy, and other social assets with tools such as Canva.
- Work with the Graphic Designer to maintain brand consistency.
- Manage organic social accounts, responding to comments, DMs, tags, audience conversations, and admissions questions.
- Find stories about educators and school leaders, along with opportunities for meaningful engagement.
- Track audience growth, reach, engagement, video performance, website traffic, leads, guide downloads, and applications linked to organic social.
- Use reports, experiments, and audience insights to guide creative choices and channel priorities.
- Show how social media supports integrated marketing goals.
- Manage external influencer partnerships, including briefs, content review, approvals, deliverables, renewals, payment coordination, budgets, and ROI.
- Recommend whether to expand, adjust, or pause influencer partnerships.
- Collaborate with content, design, and paid media colleagues.
- Occasionally assist with events and content opportunities that require travel.
- Paid advertising management is outside the scope of this role.
Cerințe
- About 2–4 years managing organic social accounts for an employer, organization, or agency client.
- Demonstrated ownership of social media deliverables and accountability for KPIs.
- Experience independently planning, filming, editing, and publishing engaging short-form brand videos.
- Comfort appearing on camera and contributing to live social content.
- Strong social media copywriting skills.
- Practical skills with Canva, CapCut, or comparable design tools.
- A record of growing audiences and explaining owned KPIs, results, and data-informed changes.
- Familiarity with engagement, website traffic, lead or application attribution, and testing.
- Experience adapting tone, formats, and channels for different audiences.
- Experience engaging communities through comments and DMs.
- Experience working on editorial calendars, competing priorities, and cross-functional projects within a marketing team.
- An accessible professional portfolio or relevant samples showing organizational or client accounts and short-form videos you produced yourself.
- Professional responsibility for an organization’s or client’s social media presence.
- Hands-on short-form video production, comfort contributing on camera, and ability to evaluate performance against KPIs.
- Education or edtech experience, influencer-program coordination, Reddit knowledge, a related bachelor’s degree, and familiarity with Sprout Social or ClickUp are helpful but optional.
- Occasional travel may be required.
Beneficii
- Take ownership of organic social media for an education ecosystem with a mission.
- Create original, video-led content and share stories relevant to teachers, aspiring educators, alumni, and school leaders.
- Grow priority channels such as Instagram and TikTok while exploring community opportunities, including Reddit.
- Work with content, design, and marketing colleagues while independently managing day-to-day creative execution.
- Tie creative work to measurable engagement, leads, and applications, and help develop an established influencer partnership program.
- Join an equal opportunity employer committed to an inclusive environment.
- Applications are reviewed by the Talent Acquisition team, without AI application review.